Social Media Strategist Job at Lakewood Regional Support Bldg in Orlando

At Loews Hotels at Universal Orlando, our team members get to make a difference and have fun every day. Our world-class team brings to life the incredible, award-winning hotels located at Universal Orlando Resort.

Named one of Central Florida's Top Workplaces and one of America's Best-in-State Employers by Forbes, we are committed to our "power of we" culture.

Are you looking for a place where you can bring your authentic self to work every day and be able to connect, engage and delight?

• We offer excellent benefits and perks including one free meal per shift and free theme park access.

• We have a dynamic culture that makes every day interesting, challenging, fulfilling and fun.

• We embrace diversity at our core and offer the opportunity for all team members to reach their potential.

• We invest in training and development opportunities for all team members.

• We promote social responsibility by being a good neighbor in the community.

• We care for you, just as we care for others.

About Lakewood Regional Support

Our regional support center provides resources to our hotels for multiple areas including Human Resources, Engineering, Purchasing, Accounting, Security, Group Reservations, Guest Contact Center, Information Technology, Laundry and Communications.

Who We Are: Founded in 1960, Loews Hotels & Co-operates iconic hotels and resorts across the U.S. and Canada. Together, our diverse and welcoming teams craft exceptional experiences in iconic destinations.

Growth and belonging start here; you'll be valued for who you are and the goals you have. Whether your next career chapter involves making memories for guests or supporting our properties in our Corporate Office, every role-from Guest Services to Finance, Culinary to IT-offers opportunities to grow and make a meaningful impact.

Creating a Team Member experience where you belong no matter what race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status that makes you, you is a daily focus for us.

What We Offer:

• Competitive health & wellness benefits, 401(k) & company match
• Paid Sick Days, Vacation, and Holidays, Paid Bereavement
• Pet Insurance and Paid Pet Bereavement
• Training & Development opportunities, career growth
• Tuition Reimbursement
• Team Member Hotel Rates, other discounts, perks and more
• Many of our Leadership positions are bonus eligible

What We're Looking For:

The Social Media Strategist will develop and implement social media campaigns that align with the organization's overall marketing and business goals.

Who You Are:

• Proactively anticipates industry shifts
• Adaptability to audience and target market
• Ability to engage with online communities effectively
• Has a customer-centric mindset
• Takes initiative and follows through on all assignments
• Ability to work varying schedules
• Effective time management
• Team player who meets deadlines and interacts effectively with all levels of the organization
• Veterans and military spouses encouraged to apply

What You'll Do:

• Creates, curates, and schedules eye catching social media content in ordinance with brand standards and guidelines. 
• Manages the organization's image through social media platforms.
• Collaborates with other departments and external partners to align social media efforts with broader organizational objectives.
• Oversees and coordinates with stakeholders to execute photo and video shoots at on-side hotels.
• Analyzes social media metrics to assess the effectiveness of campaigns and uses that data to inform future strategies.
• Manages a highly engaged community of across multiple social media sites and liaises directly with hotel teams to escalate and resolve guest service issues.
• Collaborates effectively to set the tone, voice, and content strategy for the company's social media channels to align with business objectives.
• Identifies opportunities and makes suggestions to operations based on trends seen in guest sentiment.
• Executes paid social medial ad across platforms.
• Researches incoming influencers requests to determine brand fit and destination experience.
• Identify and resolve social media posts that violate company policies and parameters.

Your Experience Includes:

• 3 years of relevant work experience, preferably in hospitality or travel
• Excellent knowledge of Facebook, Instagram, X and LinkedIn
• Strong organizational, communication and writing skills
• Proficient in systems operations including Microsoft suite
• Knowledge of image editing tools and camera equipment
• Degree in Public Relations, Communications, Marketing, Advertising, Journalism, or related field of study
• Experience with social medial marketing tools, including; Sprout Social, Sprinklr, and Pixlee