Senior Associate, Marketing

The Position:

Headfirst Companies is looking for a creative and driven Senior Associate, Marketing to join our team at our Washington, D.C. headquarters. As an integral member of our Marketing department, you'll help shape and execute innovative strategies across our three camp divisions: Headfirst Summer Camps, Headfirst Professional Summer Camps, and Headfirst Showcase Camps.

In this role, you'll take the lead on crafting marketing plans, optimizing processes, managing creative content development, and driving digital outreach. You will also play a key role in architecting, enhancing, and amplifying the Headfirst customer experience. From managing customer communications and databases to spearheading both inbound and outbound campaigns and coordinating exciting events, your contributions will be essential to our mission of creating unforgettable experiences for all our Headfirst athletes, campers, and camp families.

About Headfirst Companies

Headfirst Companies is all about creating unforgettable experiences that inspire growth, learning, and connection. From our Washington, D.C. headquarters, our full-time team works year-round to shape every detail of our four programmatic divisions: Headfirst Summer Camps, Headfirst Professional Summer Camps, Headfirst Showcase Camps, and KI Concerts. With our Headfirst Summer Camps division, we deliver award-winning STEM, sports, and day camps for kids in the D.C. metro area which keep us at the forefront of innovation and fun. Through our Headfirst Professional Sports Camps division's partnerships with legendary pro sports teams, we bring young players up close to the magic of the game through behind-the-scenes access and engaging instruction. And our renowned Headfirst Showcase Camps division connects talented student-athletes with coaches from the nation's top collegiate baseball and softball programs through events which are carefully crafted to bring out the best in players and help them shine in the spotlight. We also take the stage globally with our KI Concerts division, offering musicians the chance to perform in iconic venues through custom tours and inspiring festivals for choirs, bands, and orchestras. At Headfirst, we're dedicated to bringing play, passion, and possibility to life for all ages.

What You'll Do:

• Marketing Planning
  • In partnership with marketing leadership, participate in the development of divisional enrollment goals , divisional revenue targets, and strategic partnership plans
  • Track marketing metrics such as:
    • Enrollment data by audience cohorts, including acquisition and retention
    • Digital engagement across all channels (web, email, social)
    • Assist with building attribution reports to assess marketing channel values
    • Suggested improvement areas in process, procedures and policies

• Database Management
  • Support the daily enrollment process for all camp divisions, providing clear, timely, and accurate customer reporting, enrollment tracking, and dashboard updates.
  • Leverage data and analytics tools to manage a large database of current and potential customers, enabling personalized customer experiences and targeted marketing communications. Utilize actionable insights from this data to support and drive growth initiatives.
  • Develop a deep understanding of the Headfirst camps divisions' customer bases by analyzing data, monitoring trends, and gathering insights to inform marketing strategies and drive customer engagement.
  • Own the queue and customer data across all three divisions.

• Marketing Execution
  • Working closely with the Director of Marketing, execute digital marketing plans that deliver on net-new and returning customer goals across all divisions - including customer segmentation insights matched with outreach strategies that drive retention and behavior.
  • Contribute to upleveling of brand representation and creative execution across marketing touchpoints.
  • Serve as a key contributor towards the buildout, implementation, and maintenance of scalable frameworks to improve processes and outcomes.
  • Hire, onboard, and manage a team of 5-7 seasonal on-site interns responsible for marketing asset collection and distribution, including blogging, photos, videos, and customer insights/reviews.
  • Act as the Marketing lead to support the execution of customer events that Headfirst hosts before and during the programming season, including School Activation Events, Family Events, Welcome Events, and Spring Site Tours.

• Customer Experience
  • Work hand-in-hand with operations team to assist with inbound customer communication.
  • Effectively partner cross functionally with team members across each program division to resolve customer questions and deliver best-in-class customer service.
  • Assist in the development and rollout of thoughtful, engaging, and clear camp preparedness communication to enrolled families.
  • In partnership with program operations team, recruit, select, and train any in-office seasonal interns within the camps divisions. Take the lead in establishing processes and procedures, provide real-time feedback and guidance, and serve as overall quality control for intern responsibilities related to marketing and customer experience.

About You:

The Requirements

• Bachelor's degree required, with focus in business, marketing, and/or sales preferred.
• 2-4 years of post-college professional experience in marketing, communications, customer experience (B2C), or account management. Experience in project management, business development, or customer service required.
• Proficiency in using marketing automation tools - preferably HubSpot - to execute and optimize complex email marketing outreach and campaign strategies.
• Proficiency in paid social, SEM, and SEO strategies to engage target audiences in awareness building and conversion campaigns
• Familiarity with online project management tools (we use Asana and Trello), as well as digital design tools (we use Canva primarily), and the Microsoft Office Suite.
• Excellent editorial marketing skills; ability to develop personalized and segmented omnichannel communication for target audiences.
• Excellent verbal and communications skills; ability to engage and communicate with in-season staff and customers who are deeply invested in our product offerings.
• Demonstrated experience managing, implementing, and executing challenging operational details.
• Flexibility and drive to work until the job is done.

The Character

• An impassioned enterpriser who shares the Headfirst Companies' core mission and values, and believes in our ability to work together to make a difference in the lives of children and young adults.
• A juggler and prioritizer, who is accustomed to managing multiple complex projects at the same time and is able to maintain focus on key priorities in a noisy, fast-paced environment.
• A team player who approaches professional hurdles with a strong sense of individual responsibility and a sincere emphasis on team over self.
• A humble and enthusiastic leader who possesses the passion and polish to serve as an ambassador of Headfirst Companies.
• A motivated self-starter who is autonomous and dependable.
• A doer who has an entrepreneurial spirit and a focus on finishing the job every day.
• An independent thinker who assumes responsibility beyond what is asked, and takes initiative for positive change.
• A flexible, coachable, and down-to-earth teammate who has the desire and capacity to grow through self-reflection, and by both providing and receiving thoughtful, constructive performance feedback.
• A consummate professional who has the ability to prioritize and multitask, managing several projects concurrently, sometimes under pressure, and often with tight deadlines, while maintaining a positive attitude and professional demeanor.
• A patient problem-solver with a stellar sense of humor.

Headfirst Companies are proud to be Equal Opportunity Employers. We value diversity and inclusivity across our Headfirst community, and we strongly encourage individuals from underrepresented groups to apply.