Digital Marketing Manager-Texas Residents Only

Job DetailsJob LocationNova Recovery Center - Wimberley, TXRemote TypeFully RemoteEducation Level4 Year DegreeDescriptionSummary/ObjectiveTo represent Nova Recovery Center's philosophy and standard of providing excellent treatment to allsegments of the public, adhering to professional ethical standards and demeanor, and demonstratingdedication to recovery and community service. The Digital Marketing Manager will develop,implement, track and optimize our digital marketing campaigns across all digital channels.Essential FunctionsReasonable accommodations may be made to enable individuals with disabilities to perform theessential functions.Responsibilities•Plan and execute all web, SEO/SEM, marketing database, email, social media and displayadvertising campaigns•Design, build and maintain Nova Recovery Center social media presence•Measure and report performance of all digital marketing campaigns, and assess against goals•Devising strategies to drive online traffic to the company website.•Identify trends and insights, and optimize spend and performance based insights•Brainstorm new and creative growth strategies•Plan, execute, and measure experiments and conversion tests•Responsibility for planning and budgetary control of all digital marketing•Evaluating customer research, market conditions and competitor data.•Collaborate with internal teams to create landing pages and optimize user experience•Utilize strong analytical ability to evaluate end-to-end customer experience across multiplechannels and customer touch points•Collaborate with agencies and other vendor partners•Evaluate emerging technologies. Provide thought leadership and perspective for adoptionwhere appropriateWork EnvironmentThis job operates in a professional office environment. This role routinely uses standard officeequipment such as computers, phones, photocopiers, filing cabinets and fax machines.Physical DemandsThe physical demands described here are representative of those that must be met by an employee tosuccessfully perform the essential functions of this job.While performing the duties of this job, the employee is regularly required to talk and hear. Thisposition requires long periods of sitting, periodic standing, walking, bending, kneeling, stooping, andcrouching. This position requires lifting and/or moving items up to 10 pounds.Position Type/Expected Hours of WorkThis is a full time position and the work schedule will be set by the manager.TravelThis position does require travel to other Nova locations in the State of Texas.QualificationsRequirements•Proven working experience in digital marketing•Demonstrable experience leading and managing SEO/SEM, marketing database, email, socialmedia and/or display advertising campaigns•Highly creative with experience in identifying target audiences and devising digital campaignsthat engage, inform and motivate•Experience in optimising landing pages and user funnels•Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture,WebTrends)•Experience in setting up and optimising Google Adwords campaigns•Working knowledge of HTML, CSS, and JavaScript development and constraints•Strong analytical skills and data-driven thinking•Up-to-date with the latest trends and best practices in online marketing and measurement•Experience in behavioral healthcare strongly preferredRequired Education and ExperienceBachelor's degree in marketing or a related field, Master's degree in marketing or a related field.