Marketing Manager Job at Espyre LLC in Oakdale

Marketing Manager

Location: Oakdale, MN

Job Type: Full-Time

Salary: $65,000-$100,000 per year

About Us

Espyre LLC is an innovative company specializing in cleaning products, committed to creating exceptional products that outperform the competition in every way. We're looking for a dynamic and creative Marketing Manager to lead our marketing efforts and drive growth across multiple channels.

Core Responsibilities

As our Marketing Manager, you will:

Digital Marketing & Advertising

• Optimize Amazon listings, including copywriting, image management, and PPC campaigns.
• Manage and improve Google and Bing Ads, and learn Amazon PPC strategies.
• Develop and execute innovative ad campaigns, such as themed promotions like "Spa Day."

Content Creation & Social Media

• Create, edit, and film engaging social media content across platforms.
• Manage and grow community engagement on forums, LinkedIn, Quora, Reddit, and X (formerly Twitter).
• Design ads, flyers, and digital assets using tools like Adobe Illustrator and Photoshop.

Email Marketing & Market Strategy

• Build targeted email lists and execute campaigns for retail and commercial accounts.
• Analyze market trends and competitors to develop new product strategies.
• Identify and expand into new markets.

Website & E-Commerce Management

• Update website content, images, and product pages.
• Add new products and continuously improve user experience.

Customer Engagement & Community Initiatives

• Respond to inquiries via email, Amazon, and social platforms.
• Drive philanthropic and community engagement efforts.

Project Coordination & Operational Management

• Oversee the creation of product labels, bilingual content, and "Made in USA" campaigns.
• Collaborate with teams to calculate profitability and manage new product development.

Required Skills & Qualifications

• Technical Expertise: Proficiency in Adobe Illustrator, Photoshop, and Canva.
• Digital Marketing: Experience with PPC campaigns, SEO, and e-commerce platforms like Amazon Seller Central and Shopify.
• Creative Content: Strong skills in copywriting, video creation, and editing for platforms like TikTok and Instagram.
• Analytical Skills: Ability to analyze data using tools like Google Analytics and Amazon reports to drive decisions.
• Soft Skills: Excellent communication, adaptability, and a proactive mindset.

Preferred Experience

• 3+ years in digital marketing or e-commerce.
• Background in consumer goods or related industries.
• Experience managing marketing budgets and campaigns.
• Familiarity with web development concepts for Shopify and other platforms.

Why Join Us?

• Impactful Work: Be part of a growing team shaping innovative marketing strategies.
• Collaborative Environment: Work with passionate professionals in a supportive culture.
• Professional Growth: Opportunities for training and development in cutting-edge marketing platforms.