Marketing Manager Job at Espyre LLC in Lake Elmo

Marketing Manager Location: Oakdale, MN Job Type: Full-Time Salary: $65,000-$100,000 per year About Us Espyre LLC is an innovative company specializing in cleaning products, committed to creating exceptional products that outperform the competition in every way. We're looking for a dynamic and creative Marketing Manager to lead our marketing efforts and drive growth across multiple channels. Core Responsibilities As our Marketing Manager, you will: Digital Marketing & Advertising Optimize Amazon listings, including copywriting, image management, and PPC campaigns. Manage and improve Google and Bing Ads, and learn Amazon PPC strategies. Develop and execute innovative ad campaigns, such as themed promotions like "Spa Day." Content Creation & Social Media Create, edit, and film engaging social media content across platforms. Manage and grow community engagement on forums, LinkedIn, Quora, Reddit, and X (formerly Twitter). Design ads, flyers, and digital assets using tools like Adobe Illustrator and Photoshop. Email Marketing & Market Strategy Build targeted email lists and execute campaigns for retail and commercial accounts. Analyze market trends and competitors to develop new product strategies. Identify and expand into new markets. Website & E-Commerce Management Update website content, images, and product pages. Add new products and continuously improve user experience. Customer Engagement & Community Initiatives Respond to inquiries via email, Amazon, and social platforms. Drive philanthropic and community engagement efforts. Project Coordination & Operational Management Oversee the creation of product labels, bilingual content, and "Made in USA" campaigns. Collaborate with teams to calculate profitability and manage new product development. Required Skills & Qualifications Technical Expertise: Proficiency in Adobe Illustrator, Photoshop, and Canva. Digital Marketing: Experience with PPC campaigns, SEO, and e-commerce platforms like Amazon Seller Central and Shopify. Creative Content: Strong skills in copywriting, video creation, and editing for platforms like TikTok and Instagram. Analytical Skills: Ability to analyze data using tools like Google Analytics and Amazon reports to drive decisions. Soft Skills: Excellent communication, adaptability, and a proactive mindset. Preferred Experience 3 years in digital marketing or e-commerce. Background in consumer goods or related industries. Experience managing marketing budgets and campaigns. Familiarity with web development concepts for Shopify and other platforms. Why Join Us? Impactful Work: Be part of a growing team shaping innovative marketing strategies. Collaborative Environment: Work with passionate professionals in a supportive culture. Professional Growth: Opportunities for training and development in cutting-edge marketing platforms.