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Palermo Advisors

Web Designer for a innovative dropshipping startup

Palermo Advisors, West Palm Beach, Florida, United States, 33412


The Company: They are a leading dropshipping platform dedicated to revolutionizing the way entrepreneurs and e-commerce businesses connect with suppliers. Their mission is to simplify and enhance the dropshipping experience, empowering their users to scale their businesses with ease. They thrive on innovation, collaboration, and a commitment to exceptional customer experiences.

The role: The

Web Designer

will be a key player on the marketing team, responsible for designing and optimizing the web assets to drive engagement and conversions. This role requires a versatile designer with skills spanning UI/UX, web development basics, and a strong understanding of web best practices for a high-impact startup environment.

Location: This is an in office role. The office is located at: 1401 Forum Way Suite 500 West Palm Beach FL 33401 We're a pet-friendly company that welcomes furry friends to brighten their workspace and make your day more enjoyable!

Key Responsibilities:

Design & Development:

Create visually engaging and functional designs for website pages, landing pages, emails, and digital assets. Implement designs in web platforms (e.g., WordPress or HTML/CSS). User Experience:

Develop user-centered designs that enhance the online experience and improve usability across web assets. Optimization & Testing:

Collaborate with the CRO team to perform A/B testing, collect user feedback, and refine designs for better conversion rates. Collaboration:

Work closely with performance marketing, SEO, content, and CRM teams to ensure consistency in branding and optimal performance of web assets. Branding & Visual Identity:

Maintain and evolve the visual language of the website to align with brand guidelines and marketing objectives. Analytics & Reporting:

Monitor web performance and user behavior, making data-driven adjustments to improve metrics such as bounce rate, time on site, and conversions. Qualifications:

2+ years of experience in web design, ideally within a startup or digital marketing environment. Proficiency in design tools (e.g., Figma, Adobe XD, Photoshop, Illustrator). Experience with website management platforms (e.g. WordPress). Familiarity with SEO principles and understanding of how web design impacts performance. Ability to manage multiple projects in a fast-paced environment. Strong collaboration and communication skills. Nice-to-Haves:

Experience with A/B testing tools (e.g., Google Optimize, Optimizely). Knowledge of CRM and marketing automation platforms. Basic understanding of analytics tools (e.g., Google Analytics). Basic knowledge of front-end development (HTML, CSS, JavaScript is a plus).