Social Media Coordinator

ABOUT THE COMPANY: Edward Martin is an online porcelain tile e-commerce platform that caters to a wide array of clients, including Architects, Interior Designers, Pool Designers, General Contractors, Tile Installers, and Homeowners with a keen interest in Interior Design and DIY Projects. Our goal is that each customer finds the perfect blend of high-end aesthetics and value in our extensive tile collection. KEY RESPONSIBILITIES: Content Planning: Assist with the coordination and production of social content (IG Stories, IG Reels, TikTok, FB, Pinterest), maintaining elevated look/feel and voice of the brand across platforms. Develop and maintain an Instagram content calendar that aligns with marketing campaigns, brand initiatives, and seasonal promotions. Coordinate with creative teams to produce visually appealing and cohesive content, including posts, stories, and reels. Strategy Development: Stay up-to-date on new social platforms and tools; monitor competitors and other social media leaders for learnings, insights and best practices to remain a leader in skincare. Create and implement social media strategies to grow followers, increase engagement, and boost brand awareness. Community Management: Oversee community engagement including responding to DMs, comments, and tagged photos on all social platforms. Monitor and respond to comments and messages to foster a sense of community and maintain a strong brand presence. Data Analytics & Reporting: Track and analyze Instagram metrics and performance data to inform content strategy and identify areas for improvement. Prepare regular performance reports with actionable insights to guide future content and strategy. QUALIFICATIONS: Bachelor's degree in Marketing, Communications, or related field. 2+ years of experience in social media management with a focus on Instagram. Strong understanding of social media strategy, planning, and analytics tools (e.g., Instagram Insights, third-party platforms). Excellent written and verbal communication skills. Proficiency in graphic design and video editing tools is a plus. Ability to manage multiple projects, prioritize tasks, and meet deadlines. Creative thinking and a strong visual eye for aesthetics. Strong analytical mindset with the ability to translate data into actionable strategy. Passion for the home and e-commerce industry. A proactive, adaptable, and collaborative work ethic.