Hopn2abwa
Director - Marketing & Fan Experience
Hopn2abwa, Atlanta, Georgia, United States, 30349
The Director of Marketing and Fan Experience will assume responsibility for leading marketing and promotional efforts for Georgia Tech Women's Basketball. The position will seek to maximize positive exposure, generate revenue, and enhance game day experience for additional assigned sports. This position will interact on a regular basis with staff and senior leadership and will advise and counsel coaches, marketing staff, vendors, students, and interns. The Director will supervise the Assistant Director of Marketing and Fan Experience.
If the following job requirements and experience match your skills, please ensure you apply promptly. Responsibilities
Develop and execute marketing and promotional plans for assigned sports, focusing on increasing attendance and revenue generation. Partner with communications, creative and digital strategy, ticketing, and in-house sports and entertainment partners on rollout and execution of marketing and promotion plans. Enhance the in-venue and fan experience for assigned revenue-generating sports. Assist the Assistant Athletics Director of Marketing & Fan Experience and Senior Director of Marketing with marketing and fan experience efforts for football and men's basketball. Support the marketing and fan experience unit by managing fan communication (e-mail, campus signage, etc.) and student involvement in promotional sales. Manage and direct all home event-related logistics, including managing the events calendar, conducting walk-throughs and stadium visits, and being the primary contact for vendors and clients for assigned sport(s). Develop innovative ways to promote our athletic teams and branding, while taking advantage of emerging technology. Assist with the administration and execution of email marketing efforts to include new sales, renewals, and other initiatives. Perform other related duties as assigned. Required Qualifications
Educational Requirements
Bachelor's Degree in Business, Marketing, Management, Communications, Public Relations, or Sports Management, or an equivalent combination of education and experience. Required Experience
Two years job-related experience, or an equivalent combination of education and experience within an intercollegiate athletics department or professional sports organization. Preferred Qualifications
Preferred Educational Qualifications
Master's degree in a related field. Preferred Experience
Four years of job-related experience, or an equivalent combination of education and experience within an intercollegiate athletics department or professional sports organization. Knowledge, Skills, & Abilities
ABILITIES
Strong attention to detail with the ability to set and meet deadlines. Ability to build working relationships among diverse groups. This position requires lifting, pushing, or pulling 25 lbs or more of promotional material as needed. The ability to work in outdoor venues occasionally. Ability to work outside of typical business hours as needed, potentially including evenings, weekends, and holidays. KNOWLEDGE
Administrative skills and the ability to motivate staff and volunteers to achieve department goals. Event and game management experience. Proficiency with Microsoft Office. Possesses analytical skills and data-driven thinking. Strong writing, editing, and proofreading skills. Supervisory experience preferred. Ability to balance multiple projects and deadlines simultaneously. Well-organized with sharp attention to detail. Interest or knowledge of sports preferred.
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If the following job requirements and experience match your skills, please ensure you apply promptly. Responsibilities
Develop and execute marketing and promotional plans for assigned sports, focusing on increasing attendance and revenue generation. Partner with communications, creative and digital strategy, ticketing, and in-house sports and entertainment partners on rollout and execution of marketing and promotion plans. Enhance the in-venue and fan experience for assigned revenue-generating sports. Assist the Assistant Athletics Director of Marketing & Fan Experience and Senior Director of Marketing with marketing and fan experience efforts for football and men's basketball. Support the marketing and fan experience unit by managing fan communication (e-mail, campus signage, etc.) and student involvement in promotional sales. Manage and direct all home event-related logistics, including managing the events calendar, conducting walk-throughs and stadium visits, and being the primary contact for vendors and clients for assigned sport(s). Develop innovative ways to promote our athletic teams and branding, while taking advantage of emerging technology. Assist with the administration and execution of email marketing efforts to include new sales, renewals, and other initiatives. Perform other related duties as assigned. Required Qualifications
Educational Requirements
Bachelor's Degree in Business, Marketing, Management, Communications, Public Relations, or Sports Management, or an equivalent combination of education and experience. Required Experience
Two years job-related experience, or an equivalent combination of education and experience within an intercollegiate athletics department or professional sports organization. Preferred Qualifications
Preferred Educational Qualifications
Master's degree in a related field. Preferred Experience
Four years of job-related experience, or an equivalent combination of education and experience within an intercollegiate athletics department or professional sports organization. Knowledge, Skills, & Abilities
ABILITIES
Strong attention to detail with the ability to set and meet deadlines. Ability to build working relationships among diverse groups. This position requires lifting, pushing, or pulling 25 lbs or more of promotional material as needed. The ability to work in outdoor venues occasionally. Ability to work outside of typical business hours as needed, potentially including evenings, weekends, and holidays. KNOWLEDGE
Administrative skills and the ability to motivate staff and volunteers to achieve department goals. Event and game management experience. Proficiency with Microsoft Office. Possesses analytical skills and data-driven thinking. Strong writing, editing, and proofreading skills. Supervisory experience preferred. Ability to balance multiple projects and deadlines simultaneously. Well-organized with sharp attention to detail. Interest or knowledge of sports preferred.
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