Nike
Lead, Global Brand Marketing
Nike, Beaverton, Oregon, us, 97078
Lead, Global Brand Marketing – NIKE, Inc - Beaverton, OR Manage the process of creating product and brand demand, by understanding external constituents and effectively presenting company or product information. Establish and oversee the implementation of the complete marketing plan for a product line. Manage the programs that maximize the brand's awareness. Direct the development and execution of seasonal and category marketing programs. Partner with Brand Directors to lead brand marketing plans and key consumer concepts including marketing briefs, strategic tools and marketing initiatives that fuel seasonal initiatives and long-term consumer concepts.
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description. Partner with Men's, Women's, and Kids construct to deliver a comprehensive sports Lifestyle Brand Plan. Establish key consumer journeys and stories across dimensions. Assess concepts and strategy against consumer insights in order to drive upstream strategic (CODE) gate deliverables for the dimension. Partner with Director on seasonal marketing for key seasonal stories, and coordinate across teams to drive efficiency and alignment. Partner across global, geos, and cities to drive a robust concept map and continually build new, digital-first consumer experiences that accelerate brand and business growth opportunities internally and externally. Partner with product merchandising to support product positioning, navigation, and naming. Guide the creative process of seasonal stories from brief through to Geo hand off. Monitor the motivations and needs of athletes to unlock the power of sport for every athlete. Oversee the marketing projects that will indicate the biggest growth potential in Men’s, Women’s, and Kids. Drive engagement through long-term concepts and seasonal stories to help make sport a daily habit. Establish authenticity through our key dimensions such as Basketball, Football, and Running, while creating the agility needed to serve the broadening definition of Sport across both the lifestyle and performance segments. Partner with the consumer by category to ensure targeted programs are driving brand strategies with the consumer. Influence, enrich, and recommend support for global category strategy within local markets. Partner with internal teams, such as sports marketing and retail brand marketing to ensure programs are executed per category brand direction. Telecommuting is available from anywhere in the U.S., except from AK, AL, AR, DE, HI, IA, ID, IN, KS, KY, LA, MT, ND, NE, NH, NM, NV, OH, OK, RI, SD, VT, WV, and WY. Minimum Requirements Must have a Bachelor’s degree in Business Administration, Marketing, or Management and 5 years of experience in the job offered or in a marketing-related occupation. Experience must include: Idea and services development Project management Team mentorship Brand communication Consumer analysis Marketing strategy refinement Concept management Complex market research Apply at www.jobs.nike.com (Job# R-45856) #LI-DNI We are committed to fostering a diverse and inclusive environment for all employees and job applicants. We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
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Do not pass up this chance, apply quickly if your experience and skills match what is in the following description. Partner with Men's, Women's, and Kids construct to deliver a comprehensive sports Lifestyle Brand Plan. Establish key consumer journeys and stories across dimensions. Assess concepts and strategy against consumer insights in order to drive upstream strategic (CODE) gate deliverables for the dimension. Partner with Director on seasonal marketing for key seasonal stories, and coordinate across teams to drive efficiency and alignment. Partner across global, geos, and cities to drive a robust concept map and continually build new, digital-first consumer experiences that accelerate brand and business growth opportunities internally and externally. Partner with product merchandising to support product positioning, navigation, and naming. Guide the creative process of seasonal stories from brief through to Geo hand off. Monitor the motivations and needs of athletes to unlock the power of sport for every athlete. Oversee the marketing projects that will indicate the biggest growth potential in Men’s, Women’s, and Kids. Drive engagement through long-term concepts and seasonal stories to help make sport a daily habit. Establish authenticity through our key dimensions such as Basketball, Football, and Running, while creating the agility needed to serve the broadening definition of Sport across both the lifestyle and performance segments. Partner with the consumer by category to ensure targeted programs are driving brand strategies with the consumer. Influence, enrich, and recommend support for global category strategy within local markets. Partner with internal teams, such as sports marketing and retail brand marketing to ensure programs are executed per category brand direction. Telecommuting is available from anywhere in the U.S., except from AK, AL, AR, DE, HI, IA, ID, IN, KS, KY, LA, MT, ND, NE, NH, NM, NV, OH, OK, RI, SD, VT, WV, and WY. Minimum Requirements Must have a Bachelor’s degree in Business Administration, Marketing, or Management and 5 years of experience in the job offered or in a marketing-related occupation. Experience must include: Idea and services development Project management Team mentorship Brand communication Consumer analysis Marketing strategy refinement Concept management Complex market research Apply at www.jobs.nike.com (Job# R-45856) #LI-DNI We are committed to fostering a diverse and inclusive environment for all employees and job applicants. We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
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