Marketing Manager - Mobile Communications

Job Description

Position Summary

The Marketing Manager, Mobile and Email Communications supports the development of moderately-complex member-centric, multi-channel marketing and communication strategies through the email and mobile notifications channels, driving improved membership acquisition and engagement. This position works autonomously on assigned strategies, may have up to two direct reports, and proficiently collaborates within marketing and across the organization, including other channel owners to optimize strategies and provide recommendations,

Job Duties and Responsibilities

• Gathers and leverages consumer or member insights from multiple sources to identify strategic opportunities for the email and mobile notifications channels. Stays current on channel best practices and provide recommendations to the organization
• Supports/Collaborates on moderately-complex multi-channel strategies to drive membership acquisition, retention, or product engagement through the email and mobile notifications channels
• Collaborates with business and technology partners to align email and mobile notifications marketing strategy with product, pricing and operational strategies
• Partners with internal marketing strategists/analysts and technologists (IT) to optimize and execute strategies in context of channel best practices, technology/data needs, and project objectives
• Partners with internal creative team, directing marketing asset creation to ensure channel best practices and process from concept through delivery
• Develops, executes and reports on testing plans that drive improved performance
• Measures channel performance against defined metrics, partnering with internal marketing strategists/analysts and analytics teams
• Packages and delivers campaign results to key stakeholders in an effective, timely manner
• Hires, manages, coaches and develops direct report(s) & broader team in a caring, effective manner

Position Requirements

• Bachelor's Degree in a related field
• 6+ years relevant marketing experience
• Proven ability to support moderately-complex omni-channel strategies and develop strategies for the email and mobile notifications channels
• Detail oriented and excellent communication skills (written and verbal)
• Excellent customer service and project management skills
• Working knowledge of Microsoft Excel
• Knowledge of standard office procedures and computer software
• Proficiency in directing work, coaching, and developing team
• Ability to define problems, collect and analyze data, establish facts, draw valid conclusions and recommend solutions

Preferred Requirements

• CRM proficiency

Pay

Benefits

All team members receive the following benefits while working for Life Time:

• A fully subsidized membership
• Discounts on Life Time products and services
• Retirement savings plan with company match (21 years of age and older)
• Training and professional development
• Paid sick leave where required by law

Full-time Team Members are eligible for additional benefits, including:

• Medical, dental, vision, and prescription drug coverage
• Short term and long term disability insurance
• Life insurance
• Pre-tax flexible spending and dependent care plans
• Maternity leave and adoption assistance
• Paid time off, including vacation and paid sick leave

Life Time is a place for everyone. As an organization, we are committed to an inclusive, diverse and equitable workplace that respects and celebrates the unique contributions of each individual while ensuring we remain an equal opportunity employer that recruits, hires, trains and promotes based on merit and qualifications.