4 Walls Inc. is hiring: Paid Media Account Manager in Philadelphia

Salary:

Paid Media Account Manager

Summary:

Do you thrive in a fast-paced environment where you can leverage your passion for Google and Meta Ads to drive client success? At Respage, we are seeking a talented and results-oriented Paid Media Account Manager to join our growing SEM team. In this role, you will play a crucial part in helping our property management client base achieve their business goals through the power of paid ads. You will work closely with clients to develop, set up, and manage high-performing campaigns and meet with them regularly to analyze campaign results and provide expert guidance to maximize their return on investment. If you're a data-driven individual with excellent communication and client-facing skills, and you're eager to contribute to the success of our clients and Respage, we encourage you to apply.

Key Responsibilities:

• Campaign Setup and Management
  • Develop, implement, and manage high-performing Google Ads campaigns across various campaign types (Search, Display, PMax, etc.).
  • Develop, implement, and manage high-performing Meta Ads.
  • Analyze performance and identify areas for improvement.
  • Monitor key performance indicators (KPIs) including conversions, cost-per-conversion (CPC), and return on ad spend (ROAS).
  • Stay up-to-date on the latest Google and Meta Ads features, best practices, and industry trends.

• Client Communication & Relationship Building
  • Serve as the primary point of contact for assigned clients. Build and maintain strong, long-term relationships.
  • Conduct regular client meetings to review campaign performance, discuss strategies, and understand clients current needs.
  • Educate clients on Google and Meta Ads best practices, when applicable.
  • Effectively present data and insights to clients in a clear and concise manner.

• Strategic Planning & Consulting:
  • Develop and present Google and Meta Ads strategies during the sales process.
  • Provide strategic recommendations to clients including budget allocation, location and audience targeting, and ads development.
  • Assist clients in developing their overall digital marketing strategies, when applicable.

• Reporting & Analysis:
  • Generate and send monthly performance reports that track key metrics and provide actionable insights.
  • Analyze campaign data to identify trends, identify areas for improvement, and demonstrate ROI.
  • Present data and insights to clients in a clear and concise manner, using in dashboard, deck, or reporting tools when appropriate.

Qualifications:

• Proven track record of success in managing and optimizing Google and Meta Ads campaigns.
• In-depth knowledge of Google and Meta Ads platform features.
• Strong analytical and problem-solving skills with the ability to analyze data, identify trends, and draw meaningful conclusions.
• Excellent communication and presentation skills, with the ability to effectively communicate complex information to both technical and non-technical audiences.
• Strong client-facing skills with the ability to build and maintain strong client relationships.
• Proficiency in Google Analytics 4, Google Tag Manager, and Looker Studio. Experience with Google Editor and Google Scripts is a plus.
• Proficiency in setting up conversion tracking in complex environments.
• Strong organizational and time-management skills with the ability to manage multiple projects and deadlines effectively.
• A passion for digital marketing and a strong desire to stay up-to-date on industry trends.

Respage is a fully remote environment that provides the opportunity to grow and advance your career. You will work for an organization that has been continuously identified as one of the Best Places to Work in Philadelphia and the multifamily industry. We are also growing quickly: weve made the Inc. 5000 Fastest Growing Private Companies in America four times. Our competitive compensation package includes a salary, phone and internet allowance, PTO, healthcare, profit sharing, and 401K with a generous match.

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