Marriott Vacations Worldwide
Manager, Communications
Marriott Vacations Worldwide, Orlando, Florida, us, 32885
Job Summary
The
Manager, Communications , will be a key leader within the Brand Strategy & Customer Communications team who researches identified topics, and manages the creation of Owner digital communications across all brands as required by the business.
Works to become a product and property expert across all Vacation Ownership brands in order to best support both Owners and Resort Operations strategies.
Coordinate communications with the Creative and Property Teams, and with other business areas including Sales, Marketing, Digital, Inventory Management, Financial, Resort Operations, HOAs, and more to create compelling stories and education materials that meet and exceed business requirements.
Use Project Management tools such as Canva and Workfront to manage details of numerous projects, including schedule, creative input, legal and other reviews, research, copyediting and production support.
Responsibilities include communicating within brand guidelines and presenting overall strategic ideas to help guide and shape the company’s overall strategic content initiatives to educate and inform Owners and help support them with successfully using the products we sell and manage.
Expected Contributions
Owner Communication Property Newsletters : Meet with business leaders to fully understand Owner communication needs, goals, audience, and provide expertise and strategic advice around the communication channels bi-annually. Owner Content :
Work with the various departments to understand, review, and audit content as necessary to ensure accuracy, brand-positioning, customer feedback, and implement best business practices. Project Management:
Actively manage more than 100+ Owner newsletter annually to ensure deadlines are met, efficiencies are identified and that assets are planned accordingly (stories, visual assets, new writers, local experts, etc.). Work with business leaders across brands to plan story topics. Develop story and content ideas, mindful of the audience and company strategic goals. Work with business leaders to create content that keeps the newsletters audiences growing, engaged, and actively anticipating future content. Maintain and improve/change newsletter content categories and recurring features. Work with the editorial committee to set budgets, themed-content timing, cross-marketing opportunities, explore and implement external partnerships, content sharing with partners, and plans to improve publication metrics based on analytics and/or new channel opportunities. Owner Education : Partner with Owner Education Manager to leverage content such as instructional webinars, how-to-use-guides, and informational tutorial scripts and presentations to help support Owners’ usage of the product within newsletters.
Work to help Owners understand their options, maximize their usage, self-serve, decrease the number of Owners who miss deadlines, reduce unassigned Ownership, reduce phone calls, and decrease talk times. Data, Deployment, and Measuring Success :
Work with teams to acquire data necessary for the communication deployment.
Work with teams to measure Owner engagement, such as open rates, and click throughs and learn how we can improve engagement. Reviews and Translations : Work with legal and other reviewers to review content, respond to questions, implement necessary changes, and manage communications to meet deadlines. Work with Translations processes and in-country language experts as necessary.
Candidate Profile Minimum
of five years' experience with Vacation Ownership, and/or travel related content creator / writer/ project management. Creative thinker and possesses the ability to lead and evaluate creative – art and copy Ability to work with creative people and clients Ability to ask the right questions and get answers Able to multitask Extraordinary project management capabilities College degree in Journalism, Creative Writing, Project Management, English, Public Relations or Mass Communications.
Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.
The
Manager, Communications , will be a key leader within the Brand Strategy & Customer Communications team who researches identified topics, and manages the creation of Owner digital communications across all brands as required by the business.
Works to become a product and property expert across all Vacation Ownership brands in order to best support both Owners and Resort Operations strategies.
Coordinate communications with the Creative and Property Teams, and with other business areas including Sales, Marketing, Digital, Inventory Management, Financial, Resort Operations, HOAs, and more to create compelling stories and education materials that meet and exceed business requirements.
Use Project Management tools such as Canva and Workfront to manage details of numerous projects, including schedule, creative input, legal and other reviews, research, copyediting and production support.
Responsibilities include communicating within brand guidelines and presenting overall strategic ideas to help guide and shape the company’s overall strategic content initiatives to educate and inform Owners and help support them with successfully using the products we sell and manage.
Expected Contributions
Owner Communication Property Newsletters : Meet with business leaders to fully understand Owner communication needs, goals, audience, and provide expertise and strategic advice around the communication channels bi-annually. Owner Content :
Work with the various departments to understand, review, and audit content as necessary to ensure accuracy, brand-positioning, customer feedback, and implement best business practices. Project Management:
Actively manage more than 100+ Owner newsletter annually to ensure deadlines are met, efficiencies are identified and that assets are planned accordingly (stories, visual assets, new writers, local experts, etc.). Work with business leaders across brands to plan story topics. Develop story and content ideas, mindful of the audience and company strategic goals. Work with business leaders to create content that keeps the newsletters audiences growing, engaged, and actively anticipating future content. Maintain and improve/change newsletter content categories and recurring features. Work with the editorial committee to set budgets, themed-content timing, cross-marketing opportunities, explore and implement external partnerships, content sharing with partners, and plans to improve publication metrics based on analytics and/or new channel opportunities. Owner Education : Partner with Owner Education Manager to leverage content such as instructional webinars, how-to-use-guides, and informational tutorial scripts and presentations to help support Owners’ usage of the product within newsletters.
Work to help Owners understand their options, maximize their usage, self-serve, decrease the number of Owners who miss deadlines, reduce unassigned Ownership, reduce phone calls, and decrease talk times. Data, Deployment, and Measuring Success :
Work with teams to acquire data necessary for the communication deployment.
Work with teams to measure Owner engagement, such as open rates, and click throughs and learn how we can improve engagement. Reviews and Translations : Work with legal and other reviewers to review content, respond to questions, implement necessary changes, and manage communications to meet deadlines. Work with Translations processes and in-country language experts as necessary.
Candidate Profile Minimum
of five years' experience with Vacation Ownership, and/or travel related content creator / writer/ project management. Creative thinker and possesses the ability to lead and evaluate creative – art and copy Ability to work with creative people and clients Ability to ask the right questions and get answers Able to multitask Extraordinary project management capabilities College degree in Journalism, Creative Writing, Project Management, English, Public Relations or Mass Communications.
Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.