Lamwork is hiring: Advertising Account Manager in Denver

ADVERTISING ACCOUNT MANAGER RESUME EXAMPLE

Published: Nov 14, 2024 - The Advertising Account Manager is responsible for driving customer retention, achieving revenue growth, and expanding product usage, managing a high volume of advertising accounts with a keen focus on client needs and business impact. This position works collaboratively across Sales and Yield teams to implement effective strategies and best practices, consistently enhancing ROI and scaling for growth. This role utilizes business insights and client feedback to tailor marketing strategies, engaging senior decision-makers and leveraging Amazon’s comprehensive advertising solutions.

Tips for Advertising Account Manager Skills and Responsibilities on a Resume

Job Summary:

• Follow outlined procedures and adapt to new processes
• Collaborate with clients to achieve their monthly goals/objectives
• Strategize, create and place ads and accurately utilize monthly marketing budgets
• Switch between multiple accounts/client conversations each day
• Work with internal support teams to create specific ads that complement each client’s brand
• Guide advertising direction and work closely with the creative team to showcase the correct brand and voice for each client and update regularly
• Brainstorm new and creative ideas throughout campaigns
• Analyze monthly reports and confidently review with client, giving guidance and suggestions
• Stay current on advertising policies, best practices, and changes
• Communicate internally between teams in analytical, graphic design, and development

Skills on Resume:

• Process Adaptability (Hard Skills)
• Ad Creation (Hard Skills)
• Multitasking (Soft Skills)
• Brand Consistency (Hard Skills)
• Creative Direction (Soft Skills)
• Idea Brainstorming (Soft Skills)
• Data Analysis (Hard Skills)

Advertising Account Manager Positions

1. Vivid Creations Agency, Raleigh, NC

Job Summary:

• Prospect, pitch and close advertising sales to business and non-profit clients
• Communicate with prospective and existing clients through phone, mail, email and in person (post-pandemic)
• Perform conversational-based client needs analysis with clients
• Consult with clients on the effectiveness of their marketing campaigns
• Make and keep notes on client communications, proposals and contracts
• Generate personal and publication sales reports
• Contribute ideas and solutions to company sales strategies
• Engage with team members and management on sales, goals and strategies
• Sending details to graphic designers
• Support clients for QR reports and Call Tracking reports
• Accompany Account Executives to client meetings to build strategy
• Build trust with the Account Executive team and the clients
• Determine product demand and customer awareness
• Develop pricing strategies to maximize return on investment
• Coordinate marketing campaigns with sales activities
• Monitor and report on customer satisfaction

2. Bright Sky Marketing, Phoenix, AZ

Job Summary:

• Supporting overall client satisfaction by providing a positive customer service experience, ensuring high-quality, and on-time delivery
• Support for regular client-facing communications including adherence to client communication practices, preparing and distributing client status reports, preparing and disseminating contact reports, etc.
• Translating client needs and expectations clearly across internal development teams
• Working in collaboration with Project Managers or creating and managing project timelines directly, depending on the requirements of the project
• Collaborating with internal teams to manage timelines, assets, progress, and client deliverables, including project brief development, supporting internal KO meetings, requirements meetings, internal review meetings, and prelaunch quality checks
• Supporting client review calls and internal team coordination to ensure projects are approved by the client
• Developing an understanding of revenue delivery expectations
• Building a strong foundation for client management, presentation skills, and product value articulation
• Lead client communications and internal stakeholder management in the post-sale for digital campaigns, such as advertising campaign timelines, monitoring and optimizing campaigns and creating final campaign insight reports
• Partner with the business development team as a digital advertising product expert to strategize and develop media plan recommendations and manage inventory
• Work alongside business development and P&P colleagues to create and deepen ongoing relationships with clients and agencies
• Assist in internal projects as needed to improve our processes and the client experience

3. Spark Innovations Agency, Austin, TX

Job Summary:

• Work with the APAC client teams to create an implementation plan to achieve the client’s campaign objectives and meet media submission deadlines
• Manage adaptation of global assets from start to finish
• Review the client’s strategic plan and submit feedback
• Write creative/production briefs in line with the client’s campaign objectives, identify key project outcomes and gain client approval, and ensure delivery deadlines are met
• Keep up to date with each campaign’s project and financial status to manage the client’s needs, deliverables and expectations
• Act as the main point of contact for managing questions, challenges and project feedback
• Manage internal team resources to ensure the project progresses, ensure necessary resources are assigned to the project and alert management if additional resources are needed
• Ensure accuracy of monthly billing and expenses, manage quarterly reconciliations and forecasting, alert management of budgetary issues or concerns
• Building strong relationships with the Client, Designers, Creative and Account leads, participating and contributing to planning sessions, WIPs or brainstorms
• Writing clear concise creative, design and reverse briefs.
• Providing timelines and production estimates where applicable.
• Managing the full scope of design projects including in-store point-of-sale, local area marketing collateral, press, magazine, catalog, brand identities, campaign frameworks, photographic shoots, and retouching.
• Managing resources and work allocation to deliver scheduled campaigns on time and on budget.
• Taking ownership of projects and managing these from inception to completion with limited guidance.

4. EchoWave Communications, Salt Lake City, UT

Job Summary:

• Provide timely and accurate information to clients regarding their requests, complaints and questions
• Resolve customer inquiries by phone and email with authentic, human understanding
• Keep all clients up to date with product enhancements, changes, or glitches
• Track and manage client product usage on a daily and monthly basis
• Ensure that customers receive top-of-the-line customer service and are fully satisfied through proactive communication
• Investigate bugs and technical issues, then work with Appcast support and cross-functional partner teams to resolve
• Build and maintain relationships with existing customers to further brand loyalty
• Act as a liaison between partners, internal stakeholders and our customers to ensure that all product information is relayed accurately
• Manage and build relationships with top advertising clients as well as oversee onboarding of new clients
• Perform analysis on advertising campaigns and assist with optimization
• Establish a deep understanding of our client's business to maximize revenue and upselling opportunities
• Deliver KPI performance regularly to clients through weekly calls and QBRs.

5. Riverstone Media, Portland, OR

Job Summary:

• Responsible for customer retention, revenue growth, and expansion of product usage.
• Execute daily Account Management tasks in concert with Sales and Yield teams
• Ability to respond to frequent demands of multiple customers - both internal and external
• Exceptional at effectively managing a high volume of accounts
• Work cross-functionally to meet partner needs
• Accommodate core partner needs and the impact/value of meeting those needs
• Execute advertiser insights framework, and work to develop and share these insights internally
• Work in conjunction with the Advertising Sales and Yield teams
• Manage a portfolio of advertising clients using business analysis to proactively identify and realize growth opportunities.
• Develop and execute advertising strategies tailored to client needs.
• Obtain ongoing client and partner feedback to assess performance against organizational objectives.
• Develop and implement best practices to drive consistently strong ROI and to scale for anticipated growth.
• Act on the same level as senior decision-makers on the customer side and define holistic marketing strategies, leveraging all of Amazon’s innovative advertising solutions.

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