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Published: Nov 18, 2024 – The Advertising Specialist handles client requests with professionalism and accuracy while maintaining strong relationships and ensuring high-quality campaign delivery. This position manages digital advertising campaigns, including setup, monitoring, and timely execution, while producing detailed performance reports to support sales objectives. The specialist also identifies opportunities for campaign improvement and resolves issues promptly to optimize results and ensure client satisfaction.

1. Advertising Specialist, Bright Horizons Media, Portland, ME

Job Summary:

• Build out campaigns, audiences, ad groups, and more within Google Ads and LinkedIn ads.
• Load creative into advertising platforms and launch ads.
• Check-in on ads, adjust bids and budget mix, and tweak targeting.
• Implement tracking mechanics within advertising campaigns.
• Build and update advertising reports in spreadsheets, Google Data Studio, and more.
• Track projects through Asana and the project management tool.
• Assist with managing ad campaign production.
• Gather learnings and insights for internal teams to help further develop and evolve products.
• Work with internal teams to establish best practices and procedures to ensure reliable program execution.
• Troubleshoot internal bugs and tooling issues and find creative solutions to problems.

Skills on Resume:

• Google Ads Management (Hard Skills)
• LinkedIn Ads Management (Hard Skills)
• Creative Asset Management (Hard Skills)
• Budget and Bid Management (Hard Skills)
• Data Reporting and Analysis (Hard Skills)
• Project Management (Soft Skills)
• Cross-functional Collaboration (Soft Skills)
• Problem Solving and Troubleshooting (Soft Skills)

3. Advertising Specialist, Visionary Marketing Solutions, Austin, TX

Job Summary:

• Conduct category and consumer research to provide insight into the market's latest development.
• Drive portfolio pipeline and innovation development.
• Responsible for the design and creation of go-to-market material.
• Organize marketing events such as industry fair event.
• Manage agency and vendor relationship.
• Design and manage Social Media Campaigns.
• Run and monitor daily activities on numerous social media channels.
• Create, design, and manage all the Published Content (Videos, Texts, Images).
• Prompt response to clients' queries on social media channels.
• Track and analyze the Performance of Social Media Posts.

Skills on Resume:

• Market Research (Hard Skills)
• Go-to-market Material Creation (Hard Skills)
• Event Management (Soft Skills)
• Social Media Campaigns (Hard Skills)
• Content Creation & Management (Hard Skills)
• Performance Analysis (Hard Skills)

4. Advertising Specialist, Red Maple Communications, Syracuse, NY

Job Summary:

• Work with an external advertising agency to develop and manage the resort’s Traditional Media Plans.
• Oversee media resources, timelines, budgets, and monthly reconciliation efforts to ensure deliverables are on time and target.
• Work with the Digital Media Team to ensure cohesion in brand media plans.
• Develop, plan, and execute large-scale events and pop-ups supporting the brand and internal departments.
• Develop and manage individual internal marketing plans for select sources of business.
• Manage and curate creative for media placements including third-party emails and advertorials.
• Traffic assets to an external advertising agency for placements.
• Manage and maintain a Marketing Content Calendar.
• Ensure messaging is consistent through all channels including print, digital, direct marketing, and social.
• Oversee and review assets received from partners, including photography and copy, to ensure they meet the company standards.

Skills on Resume:

• Media Planning (Hard Skills)
• Budget & Timeline Management (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Event Planning & Execution (Soft Skills)
• Internal Marketing Plan Development (Hard Skills)
• Creative Management (Hard Skills)
• Content Calendar Management (Hard Skills)
• Asset Review & Quality Control (Hard Skills)

7. Advertising Specialist, Apex Digital Marketing, Salt Lake City, UT

Job Summary:

• Coordinate and manage the Block Plan meeting and collaborate with the Manager of advertising in the development and coordination of flyer.
• Liaise with the Pharmacy Services team and assist in the development of weekly Pharmacy messaging.
• Coordinate and manage the Grand Opening Flyers production compile Flyer Distribution options and follow up on issues with both Retail Stores and Distributors.
• Coordinate weekly Merchandising and Marketing Highlights for Ops newsletter.
• Support Marketing and Merchandising by facilitating the development of 360 consumer solutions and developing and executing statement-making new product launches.
• Support Category Manager in facilitating the execution of differentiating events to support the overall Rexall brand position.
• Coordinate vendor revenue (specific to flyer advertising and loyalty/marketing initiatives) and report on vendor revenue status to category managers.
• Implement a competitive activity calendar to support insightful planning development.
• Ensure weekly manual flyer signage is executed and create signage supporting national events and global marketing initiatives.
• Support and contribute to a healthy and safe work environment by following all workplace regulations, policies, and initiatives, including reporting all first aid injuries, accidents, and workplace hazards.

Skills on Resume:

• Meeting Coordination (Soft Skills)
• Cross-functional Collaboration (Soft Skills)
• Flyer Production Management (Hard Skills)
• Event Execution (Hard Skills)
• Competitive Analysis (Hard Skills)
• Workplace Safety Compliance (Soft Skills)

10. Pay-Per-Click Advertising Specialist, Innovate Media Partners, Richmond, VA

Job Summary:

• Collaborate closely with creative, media, social monitoring, and search engine optimization personnel to set and execute integrated strategies.
• Assist with message, format, and audience testing in collaboration with and on behalf of external partners and stakeholders.
• Stay up-to-date with the latest trends to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Produce regular reports outs of paid advertising and message testing results and analytics.
• Be a digital thought leader, resource, and innovator for the organization.
• Train digital-savvy colleagues and partners in advanced digital marketing techniques.
• Analyze and communicate the results of ad campaigns to staff and partners outside the digital team in a way that they understand.
• Using tools such as HubSpot, Supermetrics, and Google Data Studio to create dashboards.
• Define KPIs and benchmarks for paid advertising campaigns, and share this information with other digital communications partners.
• Monitor budget, timelines, and performance regularly.

Skills on Resume:

• Integrated Strategy Collaboration (Soft Skills)
• Message & Audience Testing (Hard Skills)
• Trend Analysis & Innovation (Hard Skills)
• Reporting & Analytics (Hard Skills)
• Digital Training (Soft Skills)
• Campaign Result Communication (Soft Skills)