Marketing Manager - Content Strategy Job at Elevance Health in Mason

Position Title:

Marketing Manager - Content Strategy

Location:

Elevance Health supports a hybrid workplace model (virtual and in-office) with PulsePoint sites used for collaboration, community, and connection. This includes remote work and 1-2 days in office per week.

Job Description:

The Marketing Manager - Content Strategy is responsible for developing content and Commercial marketing tactical plans that support client growth & retention in alignment with enterprise-wide content strategy.

How You Will Make an Impact

Primary duties may include, but are not limited to:

1. Define, create, and activate content strategies for our commercial audiences in alignment with business objectives and enterprise content strategy.
2. Leads development of B2B content and marketing collateral.
3. Synthesize information and develop differentiating content and channel presence.
4. Coordinates the development and review of collateral & communication materials with appropriate resources.
5. Provides leadership and direction to marketing support teams and creative staff.
6. Measure success of content, channels, and tactics.
7. Innovate and optimize our core messaging and channel strategy.
8. Advances our content strategy & thought leadership framework through connected storytelling and strategic alignment.
9. Maintain deep knowledge about our commitment to digitally enabled, wholehealth solutions.
10. Collaborates closely with enterprise marketing teams, Product partners, Digital teams, and Sales/Client management teams.

Minimum Requirements

• Requires a BA/BS degree and a minimum of 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities, and Experiences

• Experience with content strategy and digital marketing tactics in the healthcare or financial services industries.
• Associates in this role are expected to have strong oral, written and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.

Benefits

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

Company Overview

Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.

Work Environment

At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes and drive our shared success - for our consumers, our associates, our communities and our business.

COVID-19 Vaccination Requirement

The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation. Elevance Health will also follow all relevant federal, state and local laws.

Equal Employment Opportunity

Elevance Health is an Equal Employment Opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact elevancehealthjobssupport@elevancehealth.com for assistance.

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