Social Media Manager Job at Advanced Resources in Village/Town of Mount Kisco

Our client: largest healthcare provider in New York

Job Title: Social Media Manager

Location: Westchester, NY (traveling to locations within Westchester, with travel to New Hyde Park, NY office on Mondays)

Role Type: Direct Hire

Salary: $85,000-$90,000

Job Summary:
The Social Media Manager drives the development and execution of strategies to align social media initiatives with organizational goals. This role identifies the best platforms for engagement, designs cross-channel campaigns, and supports creative strategies to promote the organization's services and foster a vibrant, engaged community. The Strategist monitors campaign performance, provides actionable insights, and communicates results to leadership.

Key Responsibilities:

1. Identify the most effective social media channels to support organizational objectives.
2. Design and implement cross-platform social media campaigns tailored to target audiences.
3. Research, benchmark, and develop channel-specific strategies, including messaging and audience segmentation.
4. Collaborate with marketing, public relations, and program stakeholders to identify content opportunities.
5. Create and publish engaging, high-quality content across corporate social media channels.
6. Monitor campaign performance using qualitative and quantitative techniques.
7. Analyze data to maximize reach, engagement, and overall effectiveness.
8. Provide recommendations for strategic adjustments based on performance insights.
9. Conduct social listening to monitor topical discussions and brand sentiment.
10. Manage community interactions, including responding to feedback and moderating user-generated content in line with company guidelines.
11. Build meaningful relationships with followers and encourage community networking.
12. Assist with negative feedback, bad reviews, and crisis communication.
13. Provide leadership with regular reports and updates on campaign performance.
14. Ensure corporate social media profiles are current, accurate, and comprehensive.
15. Operate independently on moderately complex projects, requiring thoughtful analysis and problem-solving.

Qualifications:

1. Bachelor's degree required; Master's degree preferred or equivalent combination of education and experience.
2. 3-5 years of experience in social media strategy, content creation, or related fields.
3. Proficiency in photography and videography for social media.
4. Strong interpersonal and communication skills.
5. Flexible to work in a hybrid setting and travel to various sites as needed in Westchester.