Senior Account Executive, PR Consumer Markets adidas (LA)

Senior Account Executive, PR Consumer Markets adidas (LA)

Key Responsibilities

• You must be capable of providing unique insights and problem-solving guidance while working closely with your team to develop and execute campaigns.
• You must be able to manage people and effectively maintain best in class client service.
• Both accounts require fast decision-making, ability to prioritize, and the expectation that you maintain a thorough understanding of the media landscape.
• Knowledgeable of sports, women's culture and streetwear as well as entertainment, audio and trends in earned media.
• Strong written and verbal communications skills across a range of mediums (social media, long-form content, media materials/press releases, presentations, messaging etc.).
• Experience managing projects from end-to-end, being solution oriented and always keeping in mind client goals.
• You're willing to work hard, but also know when to let loose and have fun.
• 3-4 years of public relations experience; experience in sports, music, entertainment; consumer experience is a must.
• Strong consumer brand background and experience leading consumer campaigns for complex, global organizations.
• High level consumer media relations strategy and execution experience.
• Proven trusted client adviser: an active listener who builds strong partnerships and confidently offers counsel.
• Strategic thinker: understands our clients' business and communications challenges and develops smart, insight-driven strategies.
• Is an abstract thinker comfortable with ambiguity; is curious, questions the status quo, and is an avid consumer of information.
• Operationally savvy: experienced at effectively managing multiple work streams and client budgets.
• Adaptable by nature with the ability to thrive under pressure and manage a variety of client contacts and priorities.

Responsibilities

• This role will support a variety of projects on both accounts and interact daily with client teams and Hill & Knowlton account staff, as well as the ability to collaborate with various Hill & Knowlton practices.
• The core focus of this role will include working with account teams on both day-to-day and longer-lead client projects.
• In this role you are expected to play a part in strategic planning, implementation of campaigns, part of the media relations drum beat and able to take responsibility and run with it.
• This role will report into a Senior Account Manager.
• You understand the evolving media landscape, looking to podcasts and digital channels (e.g., TikTok, Instagram) to round out PR strategies beyond traditional .com and broadcast.
• Best in class presentation skills - we are often expected to design and present PR ideas to internal client teams & stakeholders.
• The role will lead on one account's day-to-day Press Office efforts, and another's day-to-day brand and culture workstream.
• Managing, maintaining and growing media relationships.
• Responsible for staffing client events and meetings in-person and virtual.
• Mastery of client service best practices.
• Establishing strong relationships with clients.
• Approaching every project with a client excellence mindset and commitment to quality work that exceeds expectations.
• Contribute to generating fresh and smart ideas.
• Crafting thoughtful points of view and recommendations based on a broad understanding of consumer behavior, media relations and industry landscapes.
• Developing client messaging and developing compelling brand narratives to share across channels.
• Directly managing and mentoring a collaborative team of smart and enthusiastic PR professionals; ensuring deliverables are met.
• Developing written materials, including reports, press releases, presentations, analyses, coverage recaps, and general client correspondence.
• Developing/consulting on earned media strategies, media lists, organizational partnerships, editorial calendars, conferences, and awards.
• Leading team and client meetings.
• Management of project budgets alongside an understanding of agency financial processes.
• You want to be part of a team and a team that is creating some amazing work on behalf of its client teams.

Salary and Benefits

• The base salary for this position at the time of this posting may range from $45,000 to $90,000.
• We offer a competitive benefits package, click here for more details - Benefits at WPP.

Company Information

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

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