Marketing Coordinator Job at Mucciante Heating & Cooling in Pekin

Responsibilities

·       Content Creation & Management:

·       Development and execution of marketing campaigns across various channels, including social media, email, website, and print.

·       Create engaging content, including website copy, blog posts, social media updates, email newsletters, and marketing materials.

·       Manage social media accounts, including posting, engaging with followers, and monitoring online conversations daily

·       Work with outside vendors for Radio, TV, Billboard, Mailers, & other types of advertising according to budget.

·       Monitor and analyze social media engagement and campaign performance.

·       Assist with paid social media advertising campaigns.

·       Manage online advertising campaigns (e.g., Google Ads, paid social media).

·       Marketing Research & Analysis:

·       Conduct market research and competitor analysis to identify trends and opportunities.

·       Track and analyze marketing campaign performance, including website traffic, social media engagement, and lead generation.

·       Prepare reports and presentations to communicate marketing results to management.

·       Event Planning & Logistics:

·       In charge of planning and execution of marketing events, such as trade shows, conferences, and webinars.

·       Coordinate logistics, including venue selection, vendor management, and on-site support.

·       Assist in planning and execution of employee events with CFO.

·       Communication & Collaboration:

·       Effectively communicate with internal and external customers/employees.

·       Collaborate with other departments (Sales, Service, Install, & Customer Service to achieve markets goals.

·       Collaborate with various Commercial Customers for spotlight campaigns.

·       Brand Management

·       Ensure brand consistency across all marketing channels.

·       Develop and maintain brand guidelines.

Expectations

·       Minimum of 30 – 35 Hours in office/jobsite a Week

·       Attend bi-weekly staff meetings.

·       Attend any company training/exercises.

·       Provide excellent customer service.

·       Have a strong understanding of HVAC systems.

·       Self-motivated.

·       Ability to utilize creative freedom, and actively bring new ideas to the table.

·       Ability to multitask.

·       Ability to maintain professionalism (foul language & arguing prohibited).

Qualifications

·       Background in Marketing, Communications, or a related field.

·       1-2 years of experience in a marketing role.

·       Excellent written and verbal communication skills.

·       Strong organizational and time-management skills.

·       Ability to complete goals & tasks without supervision.

·       Proficiency in Microsoft Office Suite and marketing automation tools.

·       Experience with social media marketing and content creation.

·       Experience with video and Photo editing,

·       Strong analytical and problem-solving skills.

·       Creative and innovative thinking.

·       Ability to work independently and as part of a team.