TikTok
Partnerships Solutions Media Lead
TikTok, Los Angeles, California, United States, 90011
Responsibilities
Company Overview: TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us: Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.
About the Team: We are creative connectors who work to drive healthy and sustainable partnerships across our media partners to accelerate revenue through bespoke packaging of tentpole and proprietary programming.
About the Role: The Partnerships Media Lead is a client-facing role responsible for working closely with the sales verticals, content solutions, industry strategy, and marketing to conceptualize and sell industry tentpoles, cultural pulses, and truly TikTok activations. This person is a highly collaborative independent contributor & thought partner adept at developing new monetization opportunities that live at the intersection of TikTok's vibrant creator community, our product solutions, and advertiser goals. This individual brings a depth of business understanding, media planning/buying expertise, and in-depth awareness of the advertising and content ecosystems. They take a hands-on approach to building bespoke sellable opportunities while also breaking down silos, managing multiple stakeholders across the organization, implementing new processes, and securing internal and external buy-in to ultimately help accelerate the growth of TikTok for Business solutions.
Responsibilities: - Create first-of-its kind opportunities to bring to brands for branded programming. - Amplify TikTok's mission of inspiring creativity and joy through the creation of a varied slate of TikTok ownable monetization opportunities that pay off the business objectives of and drive results for our advertiser partners - Partner with clients to understand their business objectives to inform future monetization opportunities and to educate the market about editorial/content opportunities and thereby accelerating the overall growth of TikTok Business solutions. - Generate revenue with these opportunities/sponsorship packages - Forge partnerships across the user and B2B sides of TikTok, including Sales Operations, Product, Shops, Creator Solutions, Content Programming, Music, Brand Marketing, Business Marketing, and Sales to unlock the most strategic, innovative content solutions for TikTok advertisers.
Qualifications
Minimum Qualifications: - 8+ years of direct experience in digital advertising, ad sales, or brand marketing - Willing to work in Los Angeles, CA
Preferred Qualifications: - Experience managing advertisers throughout the funnel with a deep understanding of their challenges and objectives - Experience building relationships with top marketing decision-makers at brands and agencies - Topline knowledge of the sports media and rights landscape preferred. - Ability to analyze data and identify insights to assess campaign performance - Ability to proactively troubleshoot and problem-solve quickly and through the proper escalation channels - Proactive attitude with excellent project management, organizational, and analytical skills - Experience diagnosing and solving technical problems with product and engineering teams - Ability to effectively translate technical language to non-technical stakeholders - Experience with ad verification partners (IAS, DV, MOAT)
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
Company Overview: TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us: Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.
About the Team: We are creative connectors who work to drive healthy and sustainable partnerships across our media partners to accelerate revenue through bespoke packaging of tentpole and proprietary programming.
About the Role: The Partnerships Media Lead is a client-facing role responsible for working closely with the sales verticals, content solutions, industry strategy, and marketing to conceptualize and sell industry tentpoles, cultural pulses, and truly TikTok activations. This person is a highly collaborative independent contributor & thought partner adept at developing new monetization opportunities that live at the intersection of TikTok's vibrant creator community, our product solutions, and advertiser goals. This individual brings a depth of business understanding, media planning/buying expertise, and in-depth awareness of the advertising and content ecosystems. They take a hands-on approach to building bespoke sellable opportunities while also breaking down silos, managing multiple stakeholders across the organization, implementing new processes, and securing internal and external buy-in to ultimately help accelerate the growth of TikTok for Business solutions.
Responsibilities: - Create first-of-its kind opportunities to bring to brands for branded programming. - Amplify TikTok's mission of inspiring creativity and joy through the creation of a varied slate of TikTok ownable monetization opportunities that pay off the business objectives of and drive results for our advertiser partners - Partner with clients to understand their business objectives to inform future monetization opportunities and to educate the market about editorial/content opportunities and thereby accelerating the overall growth of TikTok Business solutions. - Generate revenue with these opportunities/sponsorship packages - Forge partnerships across the user and B2B sides of TikTok, including Sales Operations, Product, Shops, Creator Solutions, Content Programming, Music, Brand Marketing, Business Marketing, and Sales to unlock the most strategic, innovative content solutions for TikTok advertisers.
Qualifications
Minimum Qualifications: - 8+ years of direct experience in digital advertising, ad sales, or brand marketing - Willing to work in Los Angeles, CA
Preferred Qualifications: - Experience managing advertisers throughout the funnel with a deep understanding of their challenges and objectives - Experience building relationships with top marketing decision-makers at brands and agencies - Topline knowledge of the sports media and rights landscape preferred. - Ability to analyze data and identify insights to assess campaign performance - Ability to proactively troubleshoot and problem-solve quickly and through the proper escalation channels - Proactive attitude with excellent project management, organizational, and analytical skills - Experience diagnosing and solving technical problems with product and engineering teams - Ability to effectively translate technical language to non-technical stakeholders - Experience with ad verification partners (IAS, DV, MOAT)
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2