Beacon Hill Staffing Group, LLC
Senior Marketing Analyst
Beacon Hill Staffing Group, LLC, Saint Paul, Minnesota, United States, 55118
Beacon Hill Staffing Group, LLC Senior Marketing Analyst Our client, in the healthcare space, is looking to add a
Sr. Marketing Analyst
to their team for a
3-month contract.
This is a remote role working EST hours.
The ideal candidate has experience with
reporting dashboards
and marketing/campaign data, as well as
deriving insights from the data to help build reports
on behalf of the marketing team. They do not need experience with any specific tool, but transferable experience with a data management platform, plus tools such as Tableau, Sprinklr, etc., are needed.
The following information aims to provide potential candidates with a better understanding of the requirements for this role. The Senior Marketing Analyst is responsible for managing cross-functional measurement practice that includes marketing performance priorities, measurement, reporting, and insights across paid and owned marketing channels. Partnering with marketing and business stakeholders, agencies, and technology teams, the candidate will implement measurement tools and tactics, report on key metrics, and generate data-driven insights to help stakeholders understand campaign and tactic effectiveness. As a leader, they will be passionate about transforming data into meaningful insights, testing propositions, and optimizations that drive marketing performance. They will generate fresh and innovative approaches to using marketing data, technology, and analytics in service of smarter, more informed decisions. Key Responsibilities:
Create a strategic measurement framework that communicates measurement priorities and opportunities. Work with marketing and business partners to define measurement plans for each campaign and channel effort. Develop, implement, and maintain effective tracking tools across all paid and owned marketing channels, including email, SMS, organic and paid social, direct mail, website, and traditional advertising channels. Oversee marketing campaign reporting across audiences and channels. Build and maintain reporting dashboards to ensure prompt, accessible, and accurate output of data. Develop and refine reports to track and communicate marketing trends and campaign results to measure the effectiveness of tactics and strategies as well as examine return on investment for marketing efforts. Contribute to the generation of regular and ad-hoc reporting documents for Senior Management review. Present findings to leadership and cross-functional teams as needed. Conduct analysis for marketing across audiences and provide recommendations on optimization strategies for cross-channel marketing campaign performance across tactics. Lead multivariate and A/B testing as an ongoing discipline to improve campaign audience targeting, channel utilization, and media placement/mix. Leverage propensity modeling to help guide customer-centric targeting and retention strategies. Analyze and recommend ways to optimize marketing spend by fiscal period, marketing channel, and message. Partner with marketing teams and agencies to ensure accuracy and timeliness of media investment and performance data. Participate in data governance and technology project implementation teams as needed. Provide guidelines for data management to ensure initial data collection is optimized for analysis. Provide guidance in the area of data analysis and reporting to members of the marketing team and other internal groups as needed. Prepare reports of findings, presenting data graphically and in written formats. Provide insights and recommendations based on analysis. Qualifications:
Eight-plus years of experience, at least six years in digital marketing analytics. Subject matter expertise in marketing analytics and measurement as well as marketing fundamentals. Strong technical and interpersonal skills are essential, as well as the ability to think critically and analytically, work independently, and handle multiple tasks. Proven track record in a complex, matrixed data environment. Able to operate strategically and build effective stakeholder partnerships; able to collaborate with cross-functional partners in varying levels of responsibilities. Experience partnering across marketing and other internal analytics teams to help deliver marketing analytics solutions. Specific experience with digital media measurement, social listening, testing, etc. In-depth knowledge of DMPs (e.g., Adobe Audience Manager) and Attribution platforms. Experience with key tools like Tableau, Adobe Analytics/Target/Audience Manager, Sprinklr, Doubleclick, LiveRamp, Domo, SAS, and Access, Cognos as well as familiarity with next best action CX tools. Mobile, social, and app marketing analytics experience a plus. Effectively communicate and interact at a high level of professionalism with Senior Management. Self-motivated, disciplined fast learner with the ability to be flexible and adapt in a fast-paced environment. Healthcare experience and familiarity with HIPAA privacy rules preferred.
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Sr. Marketing Analyst
to their team for a
3-month contract.
This is a remote role working EST hours.
The ideal candidate has experience with
reporting dashboards
and marketing/campaign data, as well as
deriving insights from the data to help build reports
on behalf of the marketing team. They do not need experience with any specific tool, but transferable experience with a data management platform, plus tools such as Tableau, Sprinklr, etc., are needed.
The following information aims to provide potential candidates with a better understanding of the requirements for this role. The Senior Marketing Analyst is responsible for managing cross-functional measurement practice that includes marketing performance priorities, measurement, reporting, and insights across paid and owned marketing channels. Partnering with marketing and business stakeholders, agencies, and technology teams, the candidate will implement measurement tools and tactics, report on key metrics, and generate data-driven insights to help stakeholders understand campaign and tactic effectiveness. As a leader, they will be passionate about transforming data into meaningful insights, testing propositions, and optimizations that drive marketing performance. They will generate fresh and innovative approaches to using marketing data, technology, and analytics in service of smarter, more informed decisions. Key Responsibilities:
Create a strategic measurement framework that communicates measurement priorities and opportunities. Work with marketing and business partners to define measurement plans for each campaign and channel effort. Develop, implement, and maintain effective tracking tools across all paid and owned marketing channels, including email, SMS, organic and paid social, direct mail, website, and traditional advertising channels. Oversee marketing campaign reporting across audiences and channels. Build and maintain reporting dashboards to ensure prompt, accessible, and accurate output of data. Develop and refine reports to track and communicate marketing trends and campaign results to measure the effectiveness of tactics and strategies as well as examine return on investment for marketing efforts. Contribute to the generation of regular and ad-hoc reporting documents for Senior Management review. Present findings to leadership and cross-functional teams as needed. Conduct analysis for marketing across audiences and provide recommendations on optimization strategies for cross-channel marketing campaign performance across tactics. Lead multivariate and A/B testing as an ongoing discipline to improve campaign audience targeting, channel utilization, and media placement/mix. Leverage propensity modeling to help guide customer-centric targeting and retention strategies. Analyze and recommend ways to optimize marketing spend by fiscal period, marketing channel, and message. Partner with marketing teams and agencies to ensure accuracy and timeliness of media investment and performance data. Participate in data governance and technology project implementation teams as needed. Provide guidelines for data management to ensure initial data collection is optimized for analysis. Provide guidance in the area of data analysis and reporting to members of the marketing team and other internal groups as needed. Prepare reports of findings, presenting data graphically and in written formats. Provide insights and recommendations based on analysis. Qualifications:
Eight-plus years of experience, at least six years in digital marketing analytics. Subject matter expertise in marketing analytics and measurement as well as marketing fundamentals. Strong technical and interpersonal skills are essential, as well as the ability to think critically and analytically, work independently, and handle multiple tasks. Proven track record in a complex, matrixed data environment. Able to operate strategically and build effective stakeholder partnerships; able to collaborate with cross-functional partners in varying levels of responsibilities. Experience partnering across marketing and other internal analytics teams to help deliver marketing analytics solutions. Specific experience with digital media measurement, social listening, testing, etc. In-depth knowledge of DMPs (e.g., Adobe Audience Manager) and Attribution platforms. Experience with key tools like Tableau, Adobe Analytics/Target/Audience Manager, Sprinklr, Doubleclick, LiveRamp, Domo, SAS, and Access, Cognos as well as familiarity with next best action CX tools. Mobile, social, and app marketing analytics experience a plus. Effectively communicate and interact at a high level of professionalism with Senior Management. Self-motivated, disciplined fast learner with the ability to be flexible and adapt in a fast-paced environment. Healthcare experience and familiarity with HIPAA privacy rules preferred.
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