Marketing Director Job at PrincePerelson and Associates in Utah County

Marketing Director

Utah County, Utah – Onsite

$90-120K/year

The Marketing Director will lead the development and execution of the company’s marketing strategy to drive brand awareness, customer engagement, and revenue growth. This role will oversee a team of marketing professionals, manage budgets, and work closely with cross-functional departments to achieve business objectives.

Key Responsibilities:

Strategic Planning:

• Develop and implement comprehensive marketing strategies aligned with company goals.
• Conduct market research and competitive analysis to identify growth opportunities.

Brand Management:

• Strengthen the company’s brand identity across all channels and touchpoints.
• Ensure brand consistency in messaging, tone, and visuals across campaigns.

Team Leadership:

• Lead, mentor, and develop the marketing team, fostering a culture of creativity and accountability.
• Assign projects, manage workloads, and set measurable objectives for the team.

Campaign Development and Execution:

• Plan and execute multi-channel marketing campaigns, including digital, print, social media, email, and events.
• Monitor campaign performance and adjust strategies for optimization.

Budget and Vendor Management:

• Develop and manage the marketing budget to maximize ROI.
• Oversee relationships with external agencies, vendors, and contractors.

Analytics and Reporting:

• Track and analyze key performance metrics to measure the effectiveness of marketing initiatives.
• Present actionable insights and recommendations to senior leadership.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 5+ years of progressive experience in marketing, including 3+ years of B2B marketing.
• Proven experience managing a team and executing successful marketing campaigns.
• Strong understanding of digital marketing strategies, tools, and analytics platforms.
• Exceptional communication, project management, and decision-making skills.

PrincePerelson & Associates is an Equal Opportunity Employer and we do not discriminate against applicants due to race, color, religion, sex, national origin, age, disability, genetics, veteran status, or on the basis of disability or any other federal, state or local protected class. All applicants applying for U.S. job openings must be authorized to work in the United States.