Dale WorkForce Solutions is hiring: Associate Media Director in Newark

Associate Media Director

6+ month contract with likelihood of extension

Location: Newark, NJ

Work type: Hybrid - 2x/week onsite

Description:

We are seeking a visionary Media Associate Director (contractor) to join our Marketing team. As a key member within the Client Paid Media organization, you will spearhead groundbreaking, customer-centric initiatives to drive significant customer acquisition and enhance brand awareness. Your primary focus will be on developing and executing high-impact media strategies for major tentpole content releases and new IP launches.

We're looking for an industry veteran with a proven track record of successfully launching high-profile entertainment properties. The ideal candidate will possess extensive experience in developing and implementing multi-channel media strategies that generate buzz and drive engagement for premium entertainment brands.

Key Responsibilities:

• Develop and oversee comprehensive, cross-channel media strategies for Client's most significant content releases, including those featuring A-list talent and major IP
• Lead the conceptualization and execution of innovative, large-scale media campaigns that position Client as a premier entertainment brand working in close collaboration with Content Marketing counterparts
• Provide strategic direction to internal teams and agency partners, ensuring alignment with overarching business objectives and brand vision
• Manage substantial campaign budgets and forecast ROI for high-stakes launches
• Work directly with media owners to brainstorm creative media ideas to bring content campaigns to life
• Work closely with internal analytics teams to design tests to prove media investment ROI
• Pioneer new approaches to media planning and buying that push the boundaries of traditional and digital marketing in the audio entertainment space

Qualifications:

• 10+ years of experience in senior media roles, with a focus on entertainment marketing
• Proven success in launching major entertainment tentpoles or high-profile content releases
• Extensive knowledge of both traditional and digital media landscapes, with a keen understanding of emerging platforms and technologies
• Strong leadership skills with the ability to inspire influence and guide cross-functional teams
• Experience in social and influencer marketing
• Understanding of the entertainment industry, including talent relations and IP management preferred
• MBA or advanced degree in Marketing, Business, or related field preferred