Restaurant Marketing Director

About Us: Beef-a-Roo is dedicated to providing compassionate, high-quality healthcare services across various communities. We pride ourselves on our patient-centered approach and seek innovative ways to connect with our audience. To help us expand our digital presence, we are looking for a skilled Restaurant Digital Marketer to join our team. Position Overview: The Restaurant Digital Marketer will play a crucial role in developing and executing digital strategies to drive patient engagement, brand awareness, and overall growth. You will manage online campaigns, social media channels, SEO/SEM efforts, and ensure that our messaging reaches the right audience for each of our respective locations. Key Responsibilities: Develop & Execute Digital Marketing Strategies: Design and implement comprehensive digital marketing campaigns to promote Beef-a-Roo's products. Content Creation & Management: Create, schedule, and manage content across social media platforms, email marketing, and the company website. SEO & SEM Management: Optimize website content for search engines and manage paid search campaigns (Google Ads, Bing Ads, etc.). Analyze Performance Metrics: Use analytics tools (Google Analytics, SEMrush, etc.) to measure the effectiveness of campaigns, adjust strategies, and report on ROI. Social Media Management: Maintain and grow our social media presence (Facebook, Instagram, Twitter, LinkedIn), engage with followers, and increase brand visibility. Collaborate with Teams: Work with healthcare providers, administrators, and other departments to ensure messaging is aligned with Beef-a-Roo's mission and goals. Provide daily, weekly, and monthly analytics and reports to internal customers. Qualifications: Bachelor’s degree in Marketing, Communications, or a related field. 2-4 years of experience in digital marketing or a similar role. Proven experience in managing digital marketing campaigns (PPC, social media, email marketing). Strong knowledge of SEO/SEM strategies and tools. Proficiency in Analytics, Ads, and Social Media management tools. Excellent communication and writing skills. Ability to work independently and in collaboration with a team. Experience in healthcare marketing is a plus, but not required. Experience in OTT, Geofencing, Display Ads (Preferred) What We Offer: Competitive salary based on experience, with incentives based on performance. Comprehensive benefits package including health, dental, and vision coverage. Opportunities for career growth within the company. Supportive and dynamic work environment. Job Type: Full-time Pay: $85,000.00 - $100,000.00 per year Benefits: 401(k) Dental insurance Health insurance Life insurance Paid time off Vision insurance Schedule: 8 hour shift Day shift Work Location: In person #J-18808-Ljbffr