ASA
ASA | Product Marketer
ASA, New York, New York, United States
Overview
ASA Financial is an early-stage financial technology company that provides cutting-edge solutions to Fintechs, FI’s, and their consumers. We are looking for a motivated individual who can navigate problems independently and learn new skills quickly. ASA will rely on this person to craft a full-fledged marketing plan and champion its implementation while being willing and able to make adjustments along the way. The marketing of ASA, its solutions, and its partners is not a copy-and-paste marketing role. We have a complex marketing problem and require an experienced professional with at least 5-10 years of experience in marketing apps (financial apps are a bonus) to help us navigate towards a long-term branding solution. The marketing professional will be expected to prepare and present ideas and deliverables regularly, often reflected in the performance of their current live campaign activities.
Objectives & Responsibilities of this role
Reimagine ASA's brand persona and create messaging that reflects its brand values in tandem with its technology. Contribute to lead-generating activities, such as implementing a new website, social media posts, email campaigns, and sales enablement. Prepare and implement a full-scale marketing plan for ASA’s technologies across its four product channels: financial institutions, fintech, influencers, and direct consumers. Collaborate with team members across the sales and executive roles to execute marketing campaigns and brainstorm new ideas. Gather and analyze data from industry trends, competitive brands, and your marketing initiatives to consistently refine the organization’s marketing strategy. Measure and report the performance of all marketing initiatives to the executive team and assess their effectiveness against our company-wide priorities.
Required skills and qualifications
5-10 years of experience in marketing, brand management, and/or advertisement. Hands-on experience creating and implementing marketing campaigns for early-stage companies. Proven success in a fast-paced environment, working individually and as a team member. Proficiency in communication and presentation skills, with direct knowledge of tools related to those tasks (Figma, Jira, etc.) Strong attention to detail and performance metrics.
Preferred skills and qualifications
Marketing experience with organizations within the financial industry. Campaign ideation and execution for early-stage companies. Bachelor’s degree (or equivalent) in marketing, business, or related field. Professional certification (ex: Professional Certified Marketer) Experience in content development and website design Experience with relevant markets and trends Established media contacts
ASA Financial is an early-stage financial technology company that provides cutting-edge solutions to Fintechs, FI’s, and their consumers. We are looking for a motivated individual who can navigate problems independently and learn new skills quickly. ASA will rely on this person to craft a full-fledged marketing plan and champion its implementation while being willing and able to make adjustments along the way. The marketing of ASA, its solutions, and its partners is not a copy-and-paste marketing role. We have a complex marketing problem and require an experienced professional with at least 5-10 years of experience in marketing apps (financial apps are a bonus) to help us navigate towards a long-term branding solution. The marketing professional will be expected to prepare and present ideas and deliverables regularly, often reflected in the performance of their current live campaign activities.
Objectives & Responsibilities of this role
Reimagine ASA's brand persona and create messaging that reflects its brand values in tandem with its technology. Contribute to lead-generating activities, such as implementing a new website, social media posts, email campaigns, and sales enablement. Prepare and implement a full-scale marketing plan for ASA’s technologies across its four product channels: financial institutions, fintech, influencers, and direct consumers. Collaborate with team members across the sales and executive roles to execute marketing campaigns and brainstorm new ideas. Gather and analyze data from industry trends, competitive brands, and your marketing initiatives to consistently refine the organization’s marketing strategy. Measure and report the performance of all marketing initiatives to the executive team and assess their effectiveness against our company-wide priorities.
Required skills and qualifications
5-10 years of experience in marketing, brand management, and/or advertisement. Hands-on experience creating and implementing marketing campaigns for early-stage companies. Proven success in a fast-paced environment, working individually and as a team member. Proficiency in communication and presentation skills, with direct knowledge of tools related to those tasks (Figma, Jira, etc.) Strong attention to detail and performance metrics.
Preferred skills and qualifications
Marketing experience with organizations within the financial industry. Campaign ideation and execution for early-stage companies. Bachelor’s degree (or equivalent) in marketing, business, or related field. Professional certification (ex: Professional Certified Marketer) Experience in content development and website design Experience with relevant markets and trends Established media contacts