CRM and Lifecycle Marketing Director

Company DescriptionMore than 450,000 users coast to coast leverage Volo to organize, meet, communicate, and play within their community through sports and social activities. Whether it's a performance sport like soccer or a virtual activity like cornhole, Volo provides something realreal interaction, real activity, real fun, and real impact.Volo is a movement-for people and by people who want to connect more meaningfully to each other. More Than a Job Annual company events such as Summit Retreat & Volo Games Field DayHealthcare and 401k benefits availableFree sports leagues & eventsCompany MemorabiliaProof We Are AwesomeRanked Among Inc - 5000 Fastest Growing CompaniesServing more than 45,000 kids in free youth programsOver 450,000 Adult Participants Nationwide8 City Markets & Counting...If you have a desire to make a difference through community and sports, Volo could be your next and final career destination. Come fly with us. Salary Range: $175,000 - $195,000 (this role is bonus eligiblePosition SummaryWe are seeking an innovative and results-driven CRM and Lifecycle Marketing Leader to shape and execute our customer relationship and lifecycle marketing strategies. This leader will drive organization-wide transformation for how Volo thinks about engaging existing customers and will develop creative approaches to onboarding new customers, reducing churn and drive high impact results. They will play a pivotal role in growing our national brand while fostering meaningful connections at the local and regional levels. By leveraging data, creativity, and a passion for sports and community building, you will drive customer engagement, retention, and loyalty across our member base.This position requires a deep understanding of CRM platforms, mobile app strategies, and customer lifecycle management, as well as a strong ability to collaborate with local teams and cross-functional departments. The ideal candidate will bring 10+ years of experience in lifecycle marketing, a passion for creating engaging customer experiences, and a track record of success in community-centric organizations.Key ResponsibilitiesCRM and Lifecycle Strategy•Develop and execute a comprehensive lifecycle marketing strategy that supports both national brand growth and local engagement initiatives.•Map the customer journey across diverse regions, identifying opportunities for personalized touchpoints, messaging, and campaigns tailored to local communities.•Establish and track metrics such as engagement rates, conversion rates, churn reduction, customer lifetime value, and referral program performance.Engagement and Retention•Create targeted email marketing campaigns, push notifications, and in-app messaging that resonate with national and regional audiences.•Collaborate with regional teams to design campaigns and programs that align with local events, sports seasons, and community interests.•Build and manage referral programs to reward members and encourage grassroots growth in local markets.•Work closely with team to create and launch a VIP ambassador program in 2025.National-Local Collaboration•Partner with local and regional teams to understand community dynamics and incorporate their insights into marketing strategies.•Develop scalable frameworks that enable regional teams to execute locally relevant marketing campaigns while maintaining national brand consistency.•Act as a bridge between the national brand strategy and localized initiatives, ensuring cohesive messaging and shared goals.Brand Building and Community Focus•Work to position the league as a trusted and integral part of intramural sports communities, enhancing both brand perception and member loyalty.•Build strategies to connect with members who share a passion for sports, teamwork, and community-building.•Identify ways to celebrate member achievements and amplify local success stories at the national level.Cross-Functional Collaboration•Comfortable with managing up and across the organization to execute against key priorities•Partner with acquisition marketing teams to ensure lifecycle strategies align with lead generation and national growth efforts.•Collaborate with product and technology teams to optimize CRM tools, mobile app features, and marketing automation capabilities.•Advocate for customer-centric innovations that enhance the experience of both national and local members.Data and Performance Optimization•Monitor and analyze campaign performance at both the national and regional levels, using insights to refine and optimize strategies.•Identify churn risks and develop data-driven interventions to retain members and strengthen their connection to the league.•Stay current with industry trends and best practices in CRM, lifecycle marketing, and community engagement.QualificationsExperience and Skills•10+ years of experience in CRM, lifecycle marketing, or related fields, with a focus on driving engagement, retention, and community building.•Expertise with leading CDP and email marketing platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo) and mobile engagement tools (e.g., Braze, Leanplum).•Proven success in scaling national brands while executing locally tailored strategies.•Strong background in customer journey mapping, segmentation, and data-driven personalization.•Experience working with acquisition marketing and collaborating with technology and product teams.Passion and Knowledge•A deep understanding of or enthusiasm for sports, intramural leagues, and building vibrant communities.•Passion for fostering connections that go beyond transactional relationships to create meaningful member experiences.Technical and Analytical Skills•Proficiency in CRM analytics, A/B testing, and campaign optimization techniques.•Knowledge of marketing automation and data integration tools, with the ability to lead implementation and troubleshooting.Leadership and Soft Skills•Empathetic, versatile and curiosity are critical characteristics for this leader.•Exceptional communication and stakeholder management skills, with the ability to influence and align cross-functional teams.•Strategic thinker with a hands-on approach to problem-solving and campaign execution.•Strong ability to balance big-picture thinking with the needs of local markets.We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.Job Questions:Are you authorized to work lawfully in the United States for Volo?Will you now or in the future require Volo to commence ("sponsor") an immigration case in order to employ you (for example, H-1B or other employment-based immigration case)? This is sometimes called "sponsorship" for an employment-based visa status.