Peter Millar
Awareness Marketing Intern
Peter Millar, Denver, North Carolina, United States, 28037
It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
The Awareness Marketing Intern will work with both Peter Millar and G/FORE brands to help generate new customers. They will focus on website marketing assets, display and video channels, creative briefs, and other upper funnel marketing awareness initiatives. They will work closely with the Awareness Marketing Manager for each of the brands and the e-commerce marketing and creative teams.
ESSENTIAL FUNCTIONS :
Assist with key monthly reporting & data analysis on campaign and product spotlights wrap up reporting Competitive Research (I.e. Creative analysis and what other brands are doing across the media space during key periods throughout the year) Shadowing key business meetings: Win The Month, Media Pacing, EOSS planning, Monthly Creative meetings, Budgeting/Forecasting, Meeting with 3rd party agencies and vendors Exposure to media channels and various platforms including: TV/CTV, Display, Audio, and other various Publisher Partnerships (Barstool Sports, Garden & Gun, Robb Report, Golf Digest, ESPN, etc.) In depth project management training Help with the ownership of the Digital Marketing Calendar that acts as a blueprint for what each channel will be promoting each month Help launch new creative campaigns across different media channels with the help of our marketing agencies Assist with creative content process - learn and understand the Peter Millar & G/FORE nuances to creative Mentorship & exposure to business leaders & consultants within the organization Exposure to various internal business units to gather a holistic understanding of how large brands operate. Exposure to include: Planning/Production, Creative, Product Design, Corporate Marketing, Retention, Brand Awareness, Site Operations, Customer Care, Distribution Center Operations, Embroidery, Retail, etc. Capstone Project: this role will be responsible for a capstone project that will run through the length of their internship. Examples to include:
New Ideas to market both brands from an upper funnel Competitor Analysis on how we can improve/ what we are missing Ideas for how to improve any internal processes
COMPETENCIES:
Excellent written and verbal communication skills Project management & ability to juggle multiple tasks and deadlines at the same time Experience working with Microsoft suite of products (including: Outlook, Excel, OneDrive, etc) Eager to learn in a fast-paced environment Track record of being detail oriented Ability to understand and follow complex, detailed instructions DESIRED EDUCATION AND EXPERIENCE:
Students pursuing a Bachelor's degree from an accredited university. Ideally pursuing a degree in Business or Marketing
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
We're committed to bringing passion and customer focus to the business.
The Awareness Marketing Intern will work with both Peter Millar and G/FORE brands to help generate new customers. They will focus on website marketing assets, display and video channels, creative briefs, and other upper funnel marketing awareness initiatives. They will work closely with the Awareness Marketing Manager for each of the brands and the e-commerce marketing and creative teams.
ESSENTIAL FUNCTIONS :
Assist with key monthly reporting & data analysis on campaign and product spotlights wrap up reporting Competitive Research (I.e. Creative analysis and what other brands are doing across the media space during key periods throughout the year) Shadowing key business meetings: Win The Month, Media Pacing, EOSS planning, Monthly Creative meetings, Budgeting/Forecasting, Meeting with 3rd party agencies and vendors Exposure to media channels and various platforms including: TV/CTV, Display, Audio, and other various Publisher Partnerships (Barstool Sports, Garden & Gun, Robb Report, Golf Digest, ESPN, etc.) In depth project management training Help with the ownership of the Digital Marketing Calendar that acts as a blueprint for what each channel will be promoting each month Help launch new creative campaigns across different media channels with the help of our marketing agencies Assist with creative content process - learn and understand the Peter Millar & G/FORE nuances to creative Mentorship & exposure to business leaders & consultants within the organization Exposure to various internal business units to gather a holistic understanding of how large brands operate. Exposure to include: Planning/Production, Creative, Product Design, Corporate Marketing, Retention, Brand Awareness, Site Operations, Customer Care, Distribution Center Operations, Embroidery, Retail, etc. Capstone Project: this role will be responsible for a capstone project that will run through the length of their internship. Examples to include:
New Ideas to market both brands from an upper funnel Competitor Analysis on how we can improve/ what we are missing Ideas for how to improve any internal processes
COMPETENCIES:
Excellent written and verbal communication skills Project management & ability to juggle multiple tasks and deadlines at the same time Experience working with Microsoft suite of products (including: Outlook, Excel, OneDrive, etc) Eager to learn in a fast-paced environment Track record of being detail oriented Ability to understand and follow complex, detailed instructions DESIRED EDUCATION AND EXPERIENCE:
Students pursuing a Bachelor's degree from an accredited university. Ideally pursuing a degree in Business or Marketing
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!