Robert Half is hiring: Digital Marketing Specialist in New York

We are in search of a Digital Marketing Specialist to join our team in the industry of digital media, located in New York, New York, United States. In this role, you will be tasked with the optimization of our CRM software, boostr, along with various other responsibilities related to our sales, marketing, and billing processes.

Responsibilities:

• Conduct a comprehensive analysis of our current CRM software, boostr, and identify areas for improvement.
• Formulate strategic recommendations to enhance our CRM's effectiveness in terms of sales and revenue pipeline data.
• Streamline our pre-sale marketing process, including the integration with other software like asana.
• Oversee the post-sale delivery and billing process to ensure efficiency and accuracy.
• Apply your expertise in boostr software to optimize its configuration and use.
• Utilize skills in Adobe Creative Cloud, Content Management System (CMS), CRM, Facebook Insights, Google Ad, AB Testing, Advertisements, Analytics, Blogging, and Brand Awareness to improve our digital marketing efforts.
• This role offers a short term contract employment opportunity.• Proficient in Adobe Creative Cloud suite.
• Experience with using Content Management System (CMS).
• Hands-on experience with CRM software.
• Familiarity with Facebook Insights for campaign analysis.
• Proven expertise in managing Google Ad campaigns.
• Knowledge of AB Testing for campaign optimization.
• Ability to create compelling advertisements.
• Solid understanding of analytics for performance tracking.
• Experience in blogging to boost brand visibility.
• Strong understanding of brand awareness strategies.