Marketing Automation Specialist Job at Robert Half in Huntington

We are offering an exciting opportunity for a Marketing Automation Specialist in Halesite, New York. This role is integral to our team, focusing on leveraging data analytics and CRM expertise within the industry. As a Marketing Automation Specialist, your key responsibilities will encompass a broad spectrum of tasks, including the analysis of data to formulate recommendations and the utilization of various marketing platforms.

Responsibilities
• Leveraging Salesforce for effective marketing automation
• Utilizing data analytics to derive actionable insights and formulate strategic recommendations
• Ensuring the accuracy and efficiency of B2B interactions
• Utilizing marketing platforms such as Marketo and Pardot for optimal results
• Analyzing data from paid search to make campaign recommendations
• Implementing AB Testing for better campaign performance
• Utilizing Google Ad and Facebook Insights for enhancing brand awareness.• Proven experience in a similar role such as Marketing Automation Specialist
• Proficiency in Customer Relationship Management (CRM) software
• Demonstrable knowledge of Facebook Insights for analyzing and reporting data
• Ability to use Google Ad for creating, monitoring, and optimizing ad campaigns
• Experience in AB Testing for improving website or campaign performance
• Understands the importance of and can effectively contribute to brand awareness initiatives
• Excellent communication skills, both written and verbal
• Strong analytical and problem-solving skills
• Able to work both independently and as part of a team
• Must be detail-oriented with the ability to manage multiple tasks simultaneously
• Bachelor’s degree in Marketing, Business or related field is preferred.