eTeam
Marketing Consultant Professional - IV
eTeam, Ashburn, VA, United States
Title: CRM Marketing Consultant
Location: Ashburn, VA (Hybrid)
Duration: 12+ Months
We are seeking a creative and analytical CRM Marketing Consultant to join our high-performing Business Markets Segment Marketing team.
In this role, you will play a key part in developing and executing data-driven loyalty and retention campaigns to drive engagement, drive usage, optimize revenue, reduce early tenure churn and strengthen customer loyalty.
This includes a focus on supporting legally required communications, building strong customer appreciation programs and crafting seamless onboarding and post-purchase experiences.
Targeted Years of Experience: 7+ years
Responsibilities:
• Collaborate with segment lead to execute omni-channel marketing campaigns (email, SMS, direct mail) focused on nurturing customer relationships and fostering loyalty.
• Develop comprehensive marketing briefs outlining campaign objectives, target audience insights, and desired outcomes tailored to the customer lifecycle stage.
• Collaborate with data strategists to define and segment target audiences for personalized messaging and campaign optimization
• Manage agency relationships, providing clear direction and feedback throughout the creative development process, emphasizing customer-centric messaging. • Analyze campaign performance, track KPIs, and generate actionable insights to continuously improve program effectiveness, focusing on customer retention and churn reduction
• Stay informed on emerging marketing trends and best practices in lifecycle marketing and customer retention, seeking innovative ways to engage and retain our customer base.
• Develop and implement customer appreciation programs that recognize and reward loyal customers, fostering a sense of community and value.
• Design and optimize onboarding experiences for new customers, ensuring a smooth transition and setting the foundation for long-term engagement.
• Implement post-purchase campaigns that encourage repeat business, gather valuable feedback, and solidify customer loyalty.
• Partner with business intelligence to address key drivers of early tenure churn
What we are looking for:
• 7+ years of proven experience in a B2B marketing role with a focus on CRM, email marketing, lifecycle marketing, demand generation, and/or customer analytics, demonstrating a strong track record of success in improving customer retention.
• Deep understanding of customer re-engagement and retention strategies, including best practices for onboarding, post-purchase engagement, and building customer loyalty.
• Strong experience with direct and digital marketing channels, showcasing the ability to leverage a variety of channels to effectively reach and engage customers.
• Expertise with Marketo
• Proven ability to manage external agencies and vendor relationships
• Data-driven mindset with a strong understanding of marketing analytics and reporting, capable of using data to inform decision-making and measure the effectiveness of marketing initiatives.
• Excellent communication and presentation skills with the ability to articulate complex concepts to various stakeholders
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.
• A collaborative team player with the ability to also work independently and take initiative, contributing to a positive and productive team environment.
Even better if you are:
BS Marketing, MBA preferred Previous experience in telecommunication industry and wireless marketing Small business marketing experience A highly motivated self-starter with a strong work ethic and a passion for achieving results Adaptable and able to thrive in a fast-paced, dynamic environment, adjusting quickly to changing priorities and maintaining a positive attitude. Passionate about driving customer engagement and loyalty, recognizing the importance of building strong customer relationships and turning them into brand
Location: Ashburn, VA (Hybrid)
Duration: 12+ Months
We are seeking a creative and analytical CRM Marketing Consultant to join our high-performing Business Markets Segment Marketing team.
In this role, you will play a key part in developing and executing data-driven loyalty and retention campaigns to drive engagement, drive usage, optimize revenue, reduce early tenure churn and strengthen customer loyalty.
This includes a focus on supporting legally required communications, building strong customer appreciation programs and crafting seamless onboarding and post-purchase experiences.
Targeted Years of Experience: 7+ years
Responsibilities:
• Collaborate with segment lead to execute omni-channel marketing campaigns (email, SMS, direct mail) focused on nurturing customer relationships and fostering loyalty.
• Develop comprehensive marketing briefs outlining campaign objectives, target audience insights, and desired outcomes tailored to the customer lifecycle stage.
• Collaborate with data strategists to define and segment target audiences for personalized messaging and campaign optimization
• Manage agency relationships, providing clear direction and feedback throughout the creative development process, emphasizing customer-centric messaging. • Analyze campaign performance, track KPIs, and generate actionable insights to continuously improve program effectiveness, focusing on customer retention and churn reduction
• Stay informed on emerging marketing trends and best practices in lifecycle marketing and customer retention, seeking innovative ways to engage and retain our customer base.
• Develop and implement customer appreciation programs that recognize and reward loyal customers, fostering a sense of community and value.
• Design and optimize onboarding experiences for new customers, ensuring a smooth transition and setting the foundation for long-term engagement.
• Implement post-purchase campaigns that encourage repeat business, gather valuable feedback, and solidify customer loyalty.
• Partner with business intelligence to address key drivers of early tenure churn
What we are looking for:
• 7+ years of proven experience in a B2B marketing role with a focus on CRM, email marketing, lifecycle marketing, demand generation, and/or customer analytics, demonstrating a strong track record of success in improving customer retention.
• Deep understanding of customer re-engagement and retention strategies, including best practices for onboarding, post-purchase engagement, and building customer loyalty.
• Strong experience with direct and digital marketing channels, showcasing the ability to leverage a variety of channels to effectively reach and engage customers.
• Expertise with Marketo
• Proven ability to manage external agencies and vendor relationships
• Data-driven mindset with a strong understanding of marketing analytics and reporting, capable of using data to inform decision-making and measure the effectiveness of marketing initiatives.
• Excellent communication and presentation skills with the ability to articulate complex concepts to various stakeholders
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.
• A collaborative team player with the ability to also work independently and take initiative, contributing to a positive and productive team environment.
Even better if you are:
BS Marketing, MBA preferred Previous experience in telecommunication industry and wireless marketing Small business marketing experience A highly motivated self-starter with a strong work ethic and a passion for achieving results Adaptable and able to thrive in a fast-paced, dynamic environment, adjusting quickly to changing priorities and maintaining a positive attitude. Passionate about driving customer engagement and loyalty, recognizing the importance of building strong customer relationships and turning them into brand