Integrated Marketing Communications & PR Manager Job at Dairy Queen in BLOOMINGT

Company Description

Since 1940, Dairy Queen has been one of the world’s best known and loved brands. Based in Minneapolis, MN, International Dairy Queen Inc., (IDQ), is the parent company of American Dairy Queen Corporation. As a leading franchisor, there are more than 7,000 independently owned and operated restaurants in the U.S., Canada and more than 20 countries around the world. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire.

Here at IDQ, we create extraordinary Fan experiences every day and we do this through our commitment to hiring and retaining only the best in class talent. We firmly believe that our employees are the catalyst to the success of the company where their initiative, strategic thinking, and entrepreneurial spirit are recognized and rewarded. We're looking for motivated, passionate and dedicated individuals with an inherent need and ambition to go after bigger challenges.

Job Description

As a key member of the Integrated Marketing Team, the Integrated Marketing Communications & PR Manager oversees Public Relations and Influencer Marketing efforts for International Dairy Queen (IDQ), from ideation through execution. The Manager develops a strategic vision that drives awareness, affinity and equity for the Dairy Queen brand, products, charitable programs and strategic initiatives. Additionally, the Manager collaborates with integrated marketing staff and cross-functional teams to develop campaigns, and ensures these campaigns are effectively communicated across the Dairy Queen system.

Responsibilities include:

• Building and managing a Public Relations calendar and budget to drive traffic into our 4,500+ U.S. franchisee locations.
• Planning and executing campaigns that ensure our brand maintains relevance among key audience targets.
• Leading publicity-driving events with measurable value, which garner positive impressions for Dairy Queen.
• Partnering with celebrities, content creators, Dairy Queen Crew and other influencers to tell the Dairy Queen story in creative, innovative ways.
• Providing direction to an external PR firm, developing a media relations strategy, building relationships with key members of the media, managing PR-related media inquiries, and occasionally serving as brand spokesperson.

Primary Accountabilities:

• Oversee Public Relations and Influencer Marketing efforts for International Dairy Queen (IDQ).
• Partnering with the Director, Campaign & Advertising as well as the Vice President of Marketing Communications, develop a public relations strategic vision, goals and plans.
• Build and manage a year-round Public Relations calendar and campaign budget to promote the Dairy Queen brand.
• Establish launch and publicity strategies for timely and culturally-relevant product initiatives.
• Work closely with other members of the Integrated Marketing Communications team to support mutual projects, plans and goals.
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media.
• Work with a range of influencers to create content and generate editorial coverage for DQ products and campaigns.

Other duties:

• Create and execute multi-media public relations events and campaigns with measurable value.
• Run a production shoot related to content creation for various marketing and earned media activations.
• Manage media inquiries and interview requests.
• Develop and deliver compelling messaging and proof points for publicity materials and presentations.
• Lead and direct external PR firms to develop programs for positive brand impressions.
• Lead and direct all press releases related to Public Relations initiatives.
• As appropriate, speak on behalf of the IDQ Brand for public relation related purposes.
• Monitor brand mentions in media and analyze PR results on a quarterly basis.
• Maintain a keen understanding of industry trends affecting IDQ and our consumers.

Qualifications

Education/Experience:

• B.A in Advertising, Journalism, Communications, Marketing, Public Relations or related field.
• 5-8+ years of progressively responsible Public Relations experience.
• Proven track record of designing and executing successful public relations campaigns at the national level.
• Strong relationships with both local and national business and industry media outlets.
• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.
• Solid experience with social media including blogs, Facebook, Twitter, Instagram, etc.
• Strong communication skills, with the ability to clearly articulate PR strategies.
• Excellent writing skills with the ability to create quality presentations and press materials.
• Job requires travel within U.S. up to 10% of time.

The US national base salary range for this position is $102,987-$126,159. This position is also eligible for a bonus. Individual pay is determined by job-related skills, work location and relevant education or experience.

Benefits

Our benefit package supports the well-being of our employees and their families. Our comprehensive benefit package includes medical, dental, 401K match, paid time off (including volunteer time as well as parental leave) and more!

Work Environment

Most positions located out of our global headquarters in Bloomington, MN will work a hybrid work schedule where you will work 2 collaboration days a week.

Our Commitment to Diversity, Equity and Inclusion

We are committed to creating a culture of diversity, equity and inclusion for all who touch DQ.

IDQ is an Equal Opportunity Employer that values the strength diversity brings to the workplace.

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