Digital Marketing Specialist Freelance

Job Description

Job Description

Job Title: Digital Marketing Specialist (Part-Time)

Job Type: Part-Time, Project-Based (with potential to transition into a fixed schedule)
Location: Remote, CA based - must be okay with CA taxes.

Job Summary:
We are seeking a highly skilled and versatile Digital Marketing Specialist to help grow and promote our client's business across all digital platforms. The ideal candidate is a self-starter with a strong background in digital marketing, including SEO, PPC, social media, email campaigns, and other marketing strategies. This role will begin as a part-time position, requiring just a few hours a week, with the potential to grow into a more fixed schedule as needs increase.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to promote the business and its services.
• Conduct SEO research and implement best practices to improve website visibility and search rankings.
• Manage PPC campaigns on platforms like Google Ads, monitoring budgets and optimizing for ROI.
• Create, schedule, and post engaging content on social media platforms to enhance brand awareness.
• Design and execute email marketing campaigns to engage and retain customers.
• Analyze performance metrics across all platforms and provide actionable insights for improvement.
• Maintain a content calendar to ensure consistency across marketing efforts.
• Identify and leverage opportunities on emerging platforms to expand the business’s reach.

Qualifications:

• Proven experience in digital marketing, including SEO, PPC, social media, and email campaigns.
• Strong knowledge of marketing tools such as Google Analytics, Google Ads, social media platforms, and email marketing software.
• Exceptional content creation skills, including copywriting, graphic design, and video editing (preferred).
• Analytical mindset with the ability to interpret data and translate it into actionable strategies.
• Highly organized and capable of managing multiple tasks simultaneously.
• Excellent communication skills and the ability to work independently.

What We Offer:

• Flexible, remote work schedule.
• Opportunity to grow with the role and take on more responsibilities over time.
• A chance to make a meaningful impact by shaping the company’s marketing strategy from the ground up.