East Texas Baptist University
Digital Media Coordinator Job at East Texas Baptist University in Marshall
East Texas Baptist University, Marshall, TX, United States, 75672
DIGITAL MEDIA COORDINATOR
POSITION DESCRIPTION
The Digital Media Coordinator plays a pivotal role in managing and enhancing the university's digital presence, overseeing content creation, strategic planning, and management of both the university's website and social media platforms. This position is responsible for ensuring the website is well-maintained, user-friendly, and aligned with the university's brand and strategic goals. The coordinator will optimize web content for functionality, accessibility, and SEO, ensuring a seamless experience for users while driving engagement. Additionally, this role manages social media strategies to connect with the university's target audiences and promote key messages effectively. The ideal candidate will bring a strong background in website management, digital marketing, and social media strategy.
POSITION REQUIREMENTS
Christian Commitment: The Employee must be a professing Christian believer with a demonstrated personal relationship with Jesus Christ. Employee must be a model of Christ-like character, servant leadership, integrity, ethics and biblical/moral truths. Employee must support ETBU's distinct Christ-centered educational mission and share the institutional commitment to the integration of biblical faith and academic learning. Employee shall possess a commitment to Christ-centered, faith-integrated service and devotion to students' intellectual enlightenment, spiritual formation, servant leadership development, and career preparation.
Employee shall be cognizant and committed to the values, traditions, and history of Baptists. Employee agrees that he or she is an active member of a local Baptist church or Christian denominational church, and regularly attends church. Further, as a servant leader and role model for the students of ETBU, employee is required to participate in the life of the University via institutional meetings, Chapel services, prayer emphases, discipleship programming, committee participation, local community ministry/service, and campus activities and events. Employee provides active support of the spiritual, intellectual, and educational ideals, values, activities, and objectives of East Texas Baptist University; and conforms to Christian standards of faith and service.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Content Management:
Social Media Strategy:
Website Management:
Analytics and Reporting:
Collaboration and Communication:
Physical Requirements and Work Environment:
While performing duties, the employee may be required to walk, stand, sit, reach with hands and arms, balance, and stoop. The employee must occasionally lift and/or move up to 10 pounds. The employee may be required to work occasional irregular and extended hours during the workweek. The employee is expected to work some nights and weekends to fulfill responsibilities or to represent the University at special events, church and community activities, and outside organization meetings and conferences.
ETBU expects all faculty and staff to become a part of the University community by participating in activities and events that occur on the campus throughout the year, which may occur during evenings and weekends.
THE UNIVERSITY
East Texas Baptist University is a Christ-centered liberal arts university affiliated with the Baptist General Convention of Texas. As an institution affiliated with Texas Baptists (BGCT), ETBU uses the Bible and the 1963 Baptist Faith and Message as the theological framework and basis for institutional mission, governance, and policy. In compliance with federal law, the University does not discriminate on the basis of race, sex, national or ethnic origin, age, disability, or military service in employment. Under federal law, East Texas Baptist University may discriminate on the basis of religion in order to fulfill its mission.
Mission Statement
As a Christ-centered institution, East Texas Baptist University educates students by integrating biblical faith and learning to develop mind, body, and soul through community engagement to prepare graduates to be Christian servant leaders in their calling to God and humanity.
Core Commitments of East Texas Baptist University
Embracing Faith - Ensure the integration of biblical faith in curricular and co-curricular experiences including service opportunities while embracing our Baptist heritage.
Engaging Minds - Equip students through excellence in teaching, research, and scholarship to explore God's truth and providing the knowledge and skills for academic success, degree completion, employment opportunity, and lifelong learning.
Empowering Leaders - Develop and deploy Christian servant leaders for their callings to God and to humanity.
Enhancing Community - Create an environment conducive to the development of the whole person through relevant facilities, resources, and services which allows a diverse and growing community to utilize their God-given gifts both locally and globally.
APPLICATIONS
Complete the university application using the "APPLY FOR THIS POSITION" button below.
For additional information contact:
Sara Braun
Vice President for Communication & Strategic Initiatives
sbraun@etbu.edu | 903.923.2136
DEADLINES:
Applications will be accepted until the position is filled. Interviews will begin as suitable applications are received.
POSITION DESCRIPTION
The Digital Media Coordinator plays a pivotal role in managing and enhancing the university's digital presence, overseeing content creation, strategic planning, and management of both the university's website and social media platforms. This position is responsible for ensuring the website is well-maintained, user-friendly, and aligned with the university's brand and strategic goals. The coordinator will optimize web content for functionality, accessibility, and SEO, ensuring a seamless experience for users while driving engagement. Additionally, this role manages social media strategies to connect with the university's target audiences and promote key messages effectively. The ideal candidate will bring a strong background in website management, digital marketing, and social media strategy.
POSITION REQUIREMENTS
- Bachelor's degree in Marketing, Communications, Digital Media, Information Technology, or a related field.
- 2+ years of experience in digital media, social media management, content creation, or website management.
- Proficiency in social media platforms (e.g., Facebook, X, Instagram, LinkedIn, YouTube) and content management systems (e.g., WordPress, Drupal), including site updates, maintenance, and troubleshooting.
- Experience in managing website hosting, domains, and security protocols is a plus.
- Experience with graphic design software (e.g., Adobe Creative Suite) and video editing tools is a plus.
- Strong understanding of SEO, web traffic metrics, and social media analytics tools (e.g., Google Analytics, Sprout Social).
- Knowledge of basic coding languages (HTML, CSS, or JavaScript) and experience working with IT teams on technical integrations or issue resolution.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Creative thinking and problem-solving skills.
Christian Commitment: The Employee must be a professing Christian believer with a demonstrated personal relationship with Jesus Christ. Employee must be a model of Christ-like character, servant leadership, integrity, ethics and biblical/moral truths. Employee must support ETBU's distinct Christ-centered educational mission and share the institutional commitment to the integration of biblical faith and academic learning. Employee shall possess a commitment to Christ-centered, faith-integrated service and devotion to students' intellectual enlightenment, spiritual formation, servant leadership development, and career preparation.
Employee shall be cognizant and committed to the values, traditions, and history of Baptists. Employee agrees that he or she is an active member of a local Baptist church or Christian denominational church, and regularly attends church. Further, as a servant leader and role model for the students of ETBU, employee is required to participate in the life of the University via institutional meetings, Chapel services, prayer emphases, discipleship programming, committee participation, local community ministry/service, and campus activities and events. Employee provides active support of the spiritual, intellectual, and educational ideals, values, activities, and objectives of East Texas Baptist University; and conforms to Christian standards of faith and service.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Content Management:
- Develop, curate, and manage all published content (images, videos, written content) across social media platforms and the university websites.
- Collaborate with various departments to ensure that content is accurate, up-to-date, and aligned with the university's brand and communication goals.
- Create and maintain a content calendar to ensure timely updates and a consistent posting schedule.
Social Media Strategy:
- Develop and implement a comprehensive social media strategy that enhances the university's online visibility and engagement.
- Monitor social media trends, tools, and applications to incorporate new and innovative ways to reach target audiences.
- Engage with followers, respond to inquiries, and manage the university's online reputation.
Website Management:
- Oversee the daily management and updates of the university website, ensuring a user-friendly experience.
- Work closely with the IT department to troubleshoot any website issues and coordinate necessary updates or redesigns.
- Analyze website performance metrics and make data-driven recommendations for improvements.
Analytics and Reporting:
- Monitor and report on the performance of digital content using analytics tools.
- Provide insights and recommendations based on data to optimize digital marketing efforts.
- Track and analyze key metrics such as engagement, traffic, and conversion rates.
Collaboration and Communication:
- Collaborate with the marketing and communications team to align digital media efforts with overall marketing strategies.
- Work with university seminary, schools, departments, student organizations, and external partners to promote events, news, and other relevant content.
- Provide training and guidance to faculty, staff, and students on digital media best practices.
- Provide training to staff responsible for maintaining individual pages and database development for integration into the overall campus IT infrastructure.
Physical Requirements and Work Environment:
While performing duties, the employee may be required to walk, stand, sit, reach with hands and arms, balance, and stoop. The employee must occasionally lift and/or move up to 10 pounds. The employee may be required to work occasional irregular and extended hours during the workweek. The employee is expected to work some nights and weekends to fulfill responsibilities or to represent the University at special events, church and community activities, and outside organization meetings and conferences.
ETBU expects all faculty and staff to become a part of the University community by participating in activities and events that occur on the campus throughout the year, which may occur during evenings and weekends.
THE UNIVERSITY
East Texas Baptist University is a Christ-centered liberal arts university affiliated with the Baptist General Convention of Texas. As an institution affiliated with Texas Baptists (BGCT), ETBU uses the Bible and the 1963 Baptist Faith and Message as the theological framework and basis for institutional mission, governance, and policy. In compliance with federal law, the University does not discriminate on the basis of race, sex, national or ethnic origin, age, disability, or military service in employment. Under federal law, East Texas Baptist University may discriminate on the basis of religion in order to fulfill its mission.
Mission Statement
As a Christ-centered institution, East Texas Baptist University educates students by integrating biblical faith and learning to develop mind, body, and soul through community engagement to prepare graduates to be Christian servant leaders in their calling to God and humanity.
Core Commitments of East Texas Baptist University
Embracing Faith - Ensure the integration of biblical faith in curricular and co-curricular experiences including service opportunities while embracing our Baptist heritage.
Engaging Minds - Equip students through excellence in teaching, research, and scholarship to explore God's truth and providing the knowledge and skills for academic success, degree completion, employment opportunity, and lifelong learning.
Empowering Leaders - Develop and deploy Christian servant leaders for their callings to God and to humanity.
Enhancing Community - Create an environment conducive to the development of the whole person through relevant facilities, resources, and services which allows a diverse and growing community to utilize their God-given gifts both locally and globally.
APPLICATIONS
Complete the university application using the "APPLY FOR THIS POSITION" button below.
For additional information contact:
Sara Braun
Vice President for Communication & Strategic Initiatives
sbraun@etbu.edu | 903.923.2136
DEADLINES:
Applications will be accepted until the position is filled. Interviews will begin as suitable applications are received.