Marketing Campaign Coordinator Job at Robert Half in Philadelphia

Marketing Campaign Coordinator

Industry: Fortune 500 Telecom company

Location: Philadelphia, PA (4 days onsite and 1 day remote)

Duration: 6-month contract

Pay rate: $23-$27/hr

The Marketing Operations team is searching for an experienced individual with a passion for creating and delivering multi-channel marketing campaigns in support of AI/ML (Artificial Intelligence/Machine Learning) and marketing initiatives. The ideal candidate will bring experience working across various stakeholders and marketing groups in a highly matrixed organizational structure to deliver end-to-end multi-channel customer journeys for critical marketing and communications campaigns. This role requires excellent communications skills, superb attention to detail, and being comfortable diving into projects. The ideal candidate should thrive in a fast-paced environment and is comfortable pivoting as needed to execute world-class marketing campaigns supporting all AI/ML and marketing initiatives.

Responsibilities:

• Support AI/ML and marketing initiatives by building multi-channel campaigns across channels such as email, direct mail, SMS using Adobe Campaign Classic, AJO and Adobe Experience Platform – working within the tools to create customer and prospect journeys
• Work across multiple teams at HQ and various stakeholders to gather campaign requirements, build journeys, monitor results, and continuously optimize campaign
• Serve as a resource for campaign operations build functions and data accuracy across HQ
• Using Adobe Campaign Classic, develop workflows that support trigger-based marketing campaigns and ad-hoc campaigns as needed in support of fast-moving AI/ML driven initiatives
• Partner closely with analytics/reporting, testing, and marketing teams to drive performance of all marketing campaigns
• Leverage knowledge of segmentation, testing, predictive analytics, and business intelligence to improve campaign performance and optimize results
• Other duties and responsibilities as assignee

Requirements:

• Bachelor’s Degree or equivalent is ideal
• 2+ years hands-on experience with Adobe Campaign Classic/AJO or a comparable marketing automation platform
• 2+ years building end-to-end CRM campaigns including multi-touch email marketing campaigns.
• Experience working with or understanding of relational databases and SQL
• Knowledge of HTML, CSS and JS will be beneficial to this role
• Quickly understands complex systems and processes
• Attention to detail with strong project management skills, delivering on time
• Understanding of campaign performance drivers and experience optimizing
• Demonstrated track record of building and optimizing cross-channel customer and prospect journeys
• Creative problem solver, shows perseverance when presented with barriers
• Must be approachable and a strong team player
• Self-starter, works well under pressure and tight deadlines
• Strong technical, written and communication skills are a must
• Proven ability to communicate and build cross functional relationships.

The salary range for this position is $22-$27/hr. Benefits available to contract/temporary professionals, include medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.