ANSYS, Inc.
Senior Manager Product Marketing (US Remote)
ANSYS, Inc., Canonsburg, Pennsylvania, United States, 15317
Date:
Jan 7, 2025 Location:
Canonsburg, PA, US Company:
Ansys Requisition #: 15709 Our Mission: Powering Innovation That Drives Human Advancement
When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. SUMMARY The Senior Manager, Product Marketing for Structures, Fluids and 3D Design is responsible for leading the development and execution of all internal and external positioning and messaging and supporting associated marketing activities, including Foundational and Big C campaign activities for the Structures, Fluids and 3D Design product collections. This individual will manage a team of product marketing managers, guiding the creation of messaging, GTM strategy, sales readiness materials and marketing assets and tactics across a multi-product portfolio, while supporting the growth and revenue goals for the business and product/solution programs. Success will be defined by effective program and campaign execution across the team that results in significant pipeline and revenue growth. RESPONSIBILITIES Oversees and guides the benefit-based messaging for a significant portion of the Ansys product portfolio to prospective customers, existing customers, and partners. Leads the creation of positioning and messaging documents, marketing plans and demand generation activities targeting the global engineering audience. Executes on bi-annual product launches to expose new capabilities and workflows. Drives execution of organic technology-led promotion across social media, third party websites, blogs, and other digital mediums. Reports on results from all marketing and sales engagement activities across the team. Partners with the Ansys corporate marketing leadership and industry marketing team to develop and execute campaigns that drive new business as well as up-sell/cross-sell opportunities. Enhances and extends current processes to streamline business activities. MINIMUM QUALIFICATIONS Minimum of 5 years leading a team of diverse and talented individuals in a marketing capacity. BS in Mechanical Engineering, Computer Science or a related field. Strong working knowledge of simulation-based engineering. Broad functional expertise across several marketing competencies. Proven ability to lead and manage complex projects. Excellent organizational, leadership, decision-making, and communication skills. PREFERRED QUALIFICATIONS Masters or other advanced degree in Marketing or Engineering. Working knowledge of several areas of Marketing including Field, Digital, Social, ABM. Experience in simulation-based engineering-related software domains. Experience supporting global B2B and B2C demand generation campaigns. INCLUSION IS AT OUR CORE
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants. We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience. WELCOME WHAT’S NEXT IN YOUR CAREER AT ANSYS At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. CREATING A PLACE WE’RE PROUD TO BE Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for various awards, including Newsweek’s Most Loved Workplace globally and in the U.S.
For more information, please visit us at www.ansys.com Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
#J-18808-Ljbffr Remote working/work at home options are available for this role.
Jan 7, 2025 Location:
Canonsburg, PA, US Company:
Ansys Requisition #: 15709 Our Mission: Powering Innovation That Drives Human Advancement
When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. SUMMARY The Senior Manager, Product Marketing for Structures, Fluids and 3D Design is responsible for leading the development and execution of all internal and external positioning and messaging and supporting associated marketing activities, including Foundational and Big C campaign activities for the Structures, Fluids and 3D Design product collections. This individual will manage a team of product marketing managers, guiding the creation of messaging, GTM strategy, sales readiness materials and marketing assets and tactics across a multi-product portfolio, while supporting the growth and revenue goals for the business and product/solution programs. Success will be defined by effective program and campaign execution across the team that results in significant pipeline and revenue growth. RESPONSIBILITIES Oversees and guides the benefit-based messaging for a significant portion of the Ansys product portfolio to prospective customers, existing customers, and partners. Leads the creation of positioning and messaging documents, marketing plans and demand generation activities targeting the global engineering audience. Executes on bi-annual product launches to expose new capabilities and workflows. Drives execution of organic technology-led promotion across social media, third party websites, blogs, and other digital mediums. Reports on results from all marketing and sales engagement activities across the team. Partners with the Ansys corporate marketing leadership and industry marketing team to develop and execute campaigns that drive new business as well as up-sell/cross-sell opportunities. Enhances and extends current processes to streamline business activities. MINIMUM QUALIFICATIONS Minimum of 5 years leading a team of diverse and talented individuals in a marketing capacity. BS in Mechanical Engineering, Computer Science or a related field. Strong working knowledge of simulation-based engineering. Broad functional expertise across several marketing competencies. Proven ability to lead and manage complex projects. Excellent organizational, leadership, decision-making, and communication skills. PREFERRED QUALIFICATIONS Masters or other advanced degree in Marketing or Engineering. Working knowledge of several areas of Marketing including Field, Digital, Social, ABM. Experience in simulation-based engineering-related software domains. Experience supporting global B2B and B2C demand generation campaigns. INCLUSION IS AT OUR CORE
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants. We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience. WELCOME WHAT’S NEXT IN YOUR CAREER AT ANSYS At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. CREATING A PLACE WE’RE PROUD TO BE Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for various awards, including Newsweek’s Most Loved Workplace globally and in the U.S.
For more information, please visit us at www.ansys.com Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
#J-18808-Ljbffr Remote working/work at home options are available for this role.