Bayer AG
Associate Director Regional Marketing - Prostate - Northwest USA
Bayer AG, Spokane, Washington, United States, 99206
Associate Director Regional Marketing - Prostate - Northwest USA
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully. PURPOSE As part of the field-based customer engagement Squad, your primary responsibility is to engage and develop Oncology Thought Leaders (TLs), generate insights relevant to strategic decision-making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer Oncology’s Prostate Cancer Portfolio. The ultimate goal is to help enable near-term Squad objectives en route to achieving long-term brand results. The span of coverage will include Alaska, Seattle, Spokane, WA., Portland, Medford OR., Boise, Pocatello and Idaho Falls, ID. And Missoula, MT. Travel up to 50% within the territory. The candidate must be domiciled within the territory. KEY TASKS AND RESPONSIBILITIES Strategic Thought Leader (TL) Engagement:
Establish and maintain TL relationships in the field of prostate cancer. Engage target customers across appropriate channels and activities (1:1s, conferences, consultancy, speaker bureau, material co-creation, etc.) to create positive product perception and deep relationships. Identify and recommend TLs to provide brand insight. Collaborate with the local team to identify emerging TLs. Develop and maintain deep clinical expertise to challenge and advance TL thinking. Contribute to & inform sentiment tracking along the TL Journey.
Congresses & Regional Conventions:
Coordinate and execute plans for company presence at regional prostate conferences. Lead TL meetings and support exec/senior leadership encounters at congresses & industry meetings. Attend scientific/educational sessions to advance clinical expertise.
Localize Marketing Initiatives and Programs including Digital:
Own or contribute to various local and national marketing projects that drive brand strategy. Tailor brand materials to local needs.
Insight Generation and Field Partnership:
Coordinate, share, and consolidate customer insight & intelligence. Lead assigned advisory boards in collaboration with Brand Lead, ORM peers, and agency partners. Share knowledge on systems & processes with Brand Lead, AGM, within ORM team.
Travel (up to 50%) to customer engagements, medical conference, patient advocacy events, and internal meetings. WHO YOU ARE REQUIRED QUALIFICATIONS Valid driver’s license and clean driving record. Experience in the pharma/biotech industry with customer-facing roles. Experience working within the oncology or urology therapeutic areas. Proven accomplishment in identifying and driving a strategic approach to business. Proven track record of sales, customer-facing success, and/or superior project management. Significant experience in creating, maintaining and growing relationships with key customers and stakeholders. Demonstrated ability to advance parallel initiatives in a fast-paced environment. Proactive, results-oriented, hard-working, self-starter motivated by a challenging task. Desire to take the next step in your career to build a marketing capability or advance in sales leadership. PREFERRED QUALIFICATIONS Bachelors degree with a life science background. 5-7 years’ experience in the pharma/biotech industry with at least 2 years of customer-facing roles. 2 years experience working within the oncology or urology therapeutic areas. Marketing or other functional / leadership experience in sales training, sales management, market access, and/or other commercial areas strongly preferred. Employees can expect to be paid a salary between $150,930.00 to $226,396.00. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc. This posting will be available for application until at least 11-25-24. YOUR APPLICATION Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now.
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Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully. PURPOSE As part of the field-based customer engagement Squad, your primary responsibility is to engage and develop Oncology Thought Leaders (TLs), generate insights relevant to strategic decision-making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer Oncology’s Prostate Cancer Portfolio. The ultimate goal is to help enable near-term Squad objectives en route to achieving long-term brand results. The span of coverage will include Alaska, Seattle, Spokane, WA., Portland, Medford OR., Boise, Pocatello and Idaho Falls, ID. And Missoula, MT. Travel up to 50% within the territory. The candidate must be domiciled within the territory. KEY TASKS AND RESPONSIBILITIES Strategic Thought Leader (TL) Engagement:
Establish and maintain TL relationships in the field of prostate cancer. Engage target customers across appropriate channels and activities (1:1s, conferences, consultancy, speaker bureau, material co-creation, etc.) to create positive product perception and deep relationships. Identify and recommend TLs to provide brand insight. Collaborate with the local team to identify emerging TLs. Develop and maintain deep clinical expertise to challenge and advance TL thinking. Contribute to & inform sentiment tracking along the TL Journey.
Congresses & Regional Conventions:
Coordinate and execute plans for company presence at regional prostate conferences. Lead TL meetings and support exec/senior leadership encounters at congresses & industry meetings. Attend scientific/educational sessions to advance clinical expertise.
Localize Marketing Initiatives and Programs including Digital:
Own or contribute to various local and national marketing projects that drive brand strategy. Tailor brand materials to local needs.
Insight Generation and Field Partnership:
Coordinate, share, and consolidate customer insight & intelligence. Lead assigned advisory boards in collaboration with Brand Lead, ORM peers, and agency partners. Share knowledge on systems & processes with Brand Lead, AGM, within ORM team.
Travel (up to 50%) to customer engagements, medical conference, patient advocacy events, and internal meetings. WHO YOU ARE REQUIRED QUALIFICATIONS Valid driver’s license and clean driving record. Experience in the pharma/biotech industry with customer-facing roles. Experience working within the oncology or urology therapeutic areas. Proven accomplishment in identifying and driving a strategic approach to business. Proven track record of sales, customer-facing success, and/or superior project management. Significant experience in creating, maintaining and growing relationships with key customers and stakeholders. Demonstrated ability to advance parallel initiatives in a fast-paced environment. Proactive, results-oriented, hard-working, self-starter motivated by a challenging task. Desire to take the next step in your career to build a marketing capability or advance in sales leadership. PREFERRED QUALIFICATIONS Bachelors degree with a life science background. 5-7 years’ experience in the pharma/biotech industry with at least 2 years of customer-facing roles. 2 years experience working within the oncology or urology therapeutic areas. Marketing or other functional / leadership experience in sales training, sales management, market access, and/or other commercial areas strongly preferred. Employees can expect to be paid a salary between $150,930.00 to $226,396.00. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc. This posting will be available for application until at least 11-25-24. YOUR APPLICATION Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now.
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