Manager Digital & Social Media Marketing

The Manager of Digital & Social Media Marketing is responsible for managing the social and web content, links, and brand standards on all digital communications across Palms Casino Resort and Palms Place. This role requires a working knowledge of social media, web & mobile development languages, publishing tools, and web-based marketing and media tactics, as well as experience maintaining on-page web and mobile optimization.

Core Responsibilities:

• Work with the Director of Marketing to develop social calendars, maintain and continually improve an innovative, tech-forward guest experience and creative social media channels.
• Work with shared services to provide monthly analytics on all social channels, web sites and mobile pages. Set KPI benchmarks from analytics and competitive analysis.
• Manages the editorial and quality assurance process with content creators.
• Manages information submissions and updates for the digital assets across property, website and mobile.
• Create training guides (SOPs) and assessment programs for all gaming and non-gaming digital systems for outlets to ensure optimal utilization of technology on campus.
• Suggest enhanced guest journeys and experiences that will differentiate Palms from competitors and create demand.
• Create a work environment that supports our core values, and promotes integrity, teamwork, performance, recognition, mutual respect and team member satisfaction.
• Ensure that required licensing is maintained & updated.
• Use personal device/cellular phone for job related operational tasks, job duties, review of company documents, etc.
• Perform other job duties as requested.

Qualifications:

• At least three years of experience in digital and social media marketing.
• Bachelor's Degree in a related field, or significant related work experience a plus.
• Working knowledge of Konami player tracking system, a plus.
• Working knowledge in gaming system implementation and integration.
• Working knowledge with loyalty and rewards program(s) in a digital environment and customer journey mapping.
• Experience with SEO (including tag management) and SEM.
• Knowledge and experience with HTML and XML.
• Must have experience with digital platform technology, cloud-based platforms, information architecture and web and mobile development.
• Working knowledge of authoring and publishing tools as well as social media content, web and mobile content management principles.
• Excellent knowledge of applicable data privacy practices and laws.
• Experience working with shared services team a plus.
• Experience creating analytical reporting for social media and digital assets on property, cloud, social, web, and mobile.
• Experience with computer graphics and multimedia design.
• Ability to work varied shifts, including nights, weekends and holidays.
• Ability to effectively communicate in English.
• At least 21 years of age.
• Ability to obtain/renew all government required licenses or certification.

Physical Demands:

• Work is performed in various settings including closed office and casino floor.
• Must be tolerant to varying conditions of noise level, temperature, illumination, and air quality.
• May be exposed to smoke.
• The noise level in the work environment is usually moderate to loud.
• Constant contact with executives, department management, team members, and guests.
• Prolonged sitting or standing and mobility.
• Balancing, stooping, kneeling, crouching, reaching, pushing, pulling, lifting, grasping, talking, hearing, repetitive motions Lift, carry, push, pull or otherwise move objects and/or move up to 50 pounds occasionally.
• Eye/hand coordination.
• Use of standard office equipment.
• Basic math.
• Ability to distinguish letters, numbers, and symbols.

Equal Opportunity Employer:

Palms Casino Resort provides equal employment opportunities to all team members and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Palms Casino Resort, its affiliates and subsidiaries will make reasonable accommodations in compliance with applicable law.

We are committed to creating a work environment where the growth and well-being of our team members is the top priority. Join our team today!

We are committed to making a work environment where the growth and well-being of our team members is the top priority. Join our team today!