SoundOff Signal
Marketing Manager- Fire, EMS & Performance Lighting
SoundOff Signal, Hudsonville, MI, United States
General Position Overview
The marketing manager will drive product strategy and market growth for fire & EMS emergency vehicle lighting, sirens, speakers and control systems, and off-road vehicle lighting. This role involves developing and executing impactful marketing campaigns across digital, social media and traditional channels, ensuring they are on-brand and within budget. The marketing manager will have a well-rounded expertise in branding, digital, social media and other marketing disciplines. This position will have a good knowledge of marketing tools and systems such as CRM, CMS, analytics, asset management and other pertinent marketing tools to optimize marketing operations.
Essential Job Functions
Demonstrates SoundOff Signal's Core Values in daily interactions with internal and external customers
Develop and implement comprehensive product strategies to enhance market penetration and growth
Design and execute multi-channel marketing campaigns, including digital, social media, email and traditional marketing
Collaborate with the digital marketing team to leverage digital marketing tools and platforms to drive online engagement and lead generation. Including SEO, SEM, PPC strategies, social media and more
Monitor and analyze data to measure the effectiveness of marketing efforts and inform future strategies
Stay updated on the latest marketing technologies and tools to enhance productivity and efficiency
Strengthen brand positioning and awareness in the market
Collaborate with the events team to drive brand awareness and promote products at industry trade shows, ensuring consistent messaging and effective audience engagement
Develop and maintain brand guidelines to ensure consistency across all marketing materials and channels
Oversee the creation of compelling content that resonates with target audiences
Translate complex technical product features into clear, customer-friendly benefits
Collaborate with the Training Team to provide training and support to sales teams on product features and benefits
Conduct market research to identify trends, customer needs and competitive landscape
Budget management
Other duties as assigned
Job Requirements
Bachelor's degree in marketing, business or related field. An equivalent combination of education and experience may be considered.
5+ years of marketing experience required; in a manufacturing environment is a plus
Experience with marketing platforms - Hootsuite, Bynder, and Salesforce is desired
Some experience with Adobe Photoshop, Illustrator and InDesign is beneficial
Extensive experience in B2B marketing
High level of proficiency with Microsoft Office
Strong communication skills - effective communicator both digitally, verbally and in presentations
Strong writing skills
Knowledgeable on principles and techniques of marketing strategies
Proficiency in creating and analyzing data
Budget and cost analysis experience
Knowledge of social media platforms and content marketing platforms
Highly organized with excellent project management skills
Experience running large scope projects with cross-functional teams to successfully drive marketing initiatives
Experience in the fire, EMS and/or off-road vehicle industry is a plus
Able to perform the job consistently without excessive absenteeism or tardiness
Working Conditions
Mostly office environment, occasional light manufacturing environment - hybrid or remote work is possible Fast-paced, team-oriented environment
Some level of domestic travel may be required
Mostly normal business hours with occasional need to flex hours
The marketing manager will drive product strategy and market growth for fire & EMS emergency vehicle lighting, sirens, speakers and control systems, and off-road vehicle lighting. This role involves developing and executing impactful marketing campaigns across digital, social media and traditional channels, ensuring they are on-brand and within budget. The marketing manager will have a well-rounded expertise in branding, digital, social media and other marketing disciplines. This position will have a good knowledge of marketing tools and systems such as CRM, CMS, analytics, asset management and other pertinent marketing tools to optimize marketing operations.
Essential Job Functions
Demonstrates SoundOff Signal's Core Values in daily interactions with internal and external customers
Develop and implement comprehensive product strategies to enhance market penetration and growth
Design and execute multi-channel marketing campaigns, including digital, social media, email and traditional marketing
Collaborate with the digital marketing team to leverage digital marketing tools and platforms to drive online engagement and lead generation. Including SEO, SEM, PPC strategies, social media and more
Monitor and analyze data to measure the effectiveness of marketing efforts and inform future strategies
Stay updated on the latest marketing technologies and tools to enhance productivity and efficiency
Strengthen brand positioning and awareness in the market
Collaborate with the events team to drive brand awareness and promote products at industry trade shows, ensuring consistent messaging and effective audience engagement
Develop and maintain brand guidelines to ensure consistency across all marketing materials and channels
Oversee the creation of compelling content that resonates with target audiences
Translate complex technical product features into clear, customer-friendly benefits
Collaborate with the Training Team to provide training and support to sales teams on product features and benefits
Conduct market research to identify trends, customer needs and competitive landscape
Budget management
Other duties as assigned
Job Requirements
Bachelor's degree in marketing, business or related field. An equivalent combination of education and experience may be considered.
5+ years of marketing experience required; in a manufacturing environment is a plus
Experience with marketing platforms - Hootsuite, Bynder, and Salesforce is desired
Some experience with Adobe Photoshop, Illustrator and InDesign is beneficial
Extensive experience in B2B marketing
High level of proficiency with Microsoft Office
Strong communication skills - effective communicator both digitally, verbally and in presentations
Strong writing skills
Knowledgeable on principles and techniques of marketing strategies
Proficiency in creating and analyzing data
Budget and cost analysis experience
Knowledge of social media platforms and content marketing platforms
Highly organized with excellent project management skills
Experience running large scope projects with cross-functional teams to successfully drive marketing initiatives
Experience in the fire, EMS and/or off-road vehicle industry is a plus
Able to perform the job consistently without excessive absenteeism or tardiness
Working Conditions
Mostly office environment, occasional light manufacturing environment - hybrid or remote work is possible Fast-paced, team-oriented environment
Some level of domestic travel may be required
Mostly normal business hours with occasional need to flex hours