Digital Marketing Specialist

Digital Revolution, Inc. is a new Digital Marketing firm opening in Hollidaysburg soon. Job Description We are looking for a Digital Marketing & Sales Strategist to execute and optimize paid social and SEM campaigns on Meta, Google, Pinterest, TikTok, and more. In this role, you'll primarily be hands-on, with a focus on building campaigns and analyzing performance to improve results. The ideal candidate is highly detail-oriented and organized, with a desire to learn and meaningfully contribute to strategy. This role is an opportunity to make a significant impact at a growing company. Join us and be part of something extraordinary. Key Responsibilities Build and optimize campaigns across digital marketing platforms, including Meta, Google, Pinterest, TikTok, and more Analyze ad and campaign performance Set up and run tests, including creative, copy, audience, and A/B tests Report on results, share reports with management Evaluate & test new opportunities Stay updated on industry developments Contribute to larger growth marketing strategy Collaborate with wider marketing and creative teams to ensure cohesive 360 marketing strategy Mandatory Skills & Experience 1+ years of hands-on experience in Meta Ads Manager at an agency or DTC brand Familiarity with Youtube, Meta, Google, Pinterest, and TikTok advertising platforms preferred Understanding of different campaign types, ad types, and bidding strategies across platforms Ability to set up & analyze tests; creating actionable insights & takeaways Proficiency in Microsoft Office, including Excel (Pivot tables, VLookups) Bachelor's degree in digital marketing, Business, or related field Desire for constant testing, improvement, and growth Willingness to get in the weeds while keeping the big picture in mind Strong multitasking abilities while maintaining quality Excellent organization and communication skills