Vertex Pharmaceuticals
Digital HCP Marketing Associate Director, US Pain
Vertex Pharmaceuticals, Pennsylvania Furnace, Pennsylvania, United States, 16865
Digital HCP Marketing Associate Director, US Pain
Ensure all your application information is up to date and in order before applying for this opportunity. Digital HCP Marketing Associate Director, US Pain Apply locations Boston, MA time type Full time posted on Posted 3 Days Ago job requisition id REQ-24159
Job Description
Job Description
Vertex is seeking a talented individual to join our US Pain Business Unit to support our journey to bring forth new options for the treatment of pain. The
Digital HCP Marketing Associate Director, US Pain
will own digital non-personal promotion and Healthcare Provider (HCP) activation in an acute care market responsible for creating and executing digital marketing strategies to reach and engage diverse HCP specialties (surgeons, anesthesiologists, internists, NP/PA, pharmacists, nurses, etc.) across multiple settings of care (Hospital, Ambulatory Surgical Center (ASC), Office-Based) in support of the Pain Management disease area, which is preparing for potential commercialization of an investigational novel selective inhibitor of NaV1.8 in acute pain. This role will support the evolution and implementation of our innovative go to market model, supporting the launch with focus on educating and equipping HCPs across acute settings of care to consider effective and innovative non-opioid options for their patients with acute pain. We are seeking a candidate with extensive experience with digital non-personal promotion, demonstrated success leading complex cross-functional and agency workstreams and the ability to drive stakeholder alignment across various levels. The successful candidate will have the ability to thrive in a fast-paced, innovation-focused environment. This role will report to the Director of HCP Marketing for the US Pain Business Unit.
Key Responsibilities
This role is responsible for developing digital HCP engagement programs that support the goals and objectives of the overall brand strategy of the Pain Marketing Team.
Lead HCP branded and unbranded non-personal promotional strategy and plan including selection and execution of media programs.
Collaborate closely with Director of Digital Customer Engagement and product owner team on HCP journey mapping and execution of non-personal promotional media and CRM plans.
Work with information technology, multiple vendors, and agencies to ensure the organization's processes, budget, and platforms are operating effectively to support the commercial business needs.
Translate the brand strategy into an effective launch tactical plan for HCP NPP through creation and execution of measurable programs that engage HCPs across multiple settings of care (Hospital Inpatient, Hospital Outpatient, ASC and Office-Based) with messaging and education that is relevant to their current needs in managing their patient’s acute pain.
Direct and manage agencies of record to create all digital programming materials:
Manage agencies to deliver annual digital plan and execute all tactics on time and within budget.
Drive creation and delivery of digital content and assets for HCP media, social media channels and other digital channels of interest.
Establish promotional campaigns including CRM and automated engagement.
Closely partner with Regulatory/Legal/Medical review committee to obtain approval for effective and compliant HCP marketing materials.
Establish key performance indicators for key materials to measure and ensure effectiveness of their impact and return on investment, working closely with Omnichannel Analytics Lead.
Establishes and maintains a strong team understanding of the external digital landscape (including trends in AI).
Required Education And Experience
Bachelor's degree in relevant discipline.
Typically requires 8+ years of work experience leading the delivery of customer facing digital non-personal promotional programs to promote products and services to external HCP customers, or the equivalent combination of education and experience.
Required Skills
In-depth knowledge of HCP non-personal digital promotional capabilities.
Ability to effectively communicate compelling digital marketing concepts and complex ideas to cross-functional audiences at all levels of the organization.
Experience managing complex internal and external partner relationships involving creative, digital, and media agencies.
Expertise in measurement and analytics of digital programs.
Strong understanding of web content management processes and platforms.
Strategic thinking and strong analytical skills.
Detail orientation and strong organization, prioritization and project management skills, with demonstrated ability to manage multiple tasks.
Demonstrated understanding of the legal, regulatory, and compliance requirements for pre-and post-approval activities.
An entrepreneurial spirit and an ability to develop creative solutions to complex problems.
Aligned with company culture focused on ethics and integrity in all we do.
Comfortable working in a highly collaborative and results-driven environment within a growing business unit where we are concurrently learning & building as we drive towards product launch.
Travel requirements
Ability to travel 20% - include cross-country.
This position is a hybrid position based in Boston.
#LI-KW1
Pay Range:
$0 - $0
Disclosure Statement:
The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.
At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.
Flex Designation:
Remote-Eligible
Flex Eligibility Status:
In this Remote-Eligible role, you can choose to be designated as: 1.
Remote : work remotely five days per week and come into the office on occasion – you’re always welcome on-site;
or select 2.
Hybrid : work remotely up to two days per week;
or select 3.
On-Site : work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.
Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com
Help Us Achieve Our Mission Vertex is a global biotechnology company that invests in scientific innovation to create transformative medicines for people with serious diseases. The company has approved medicines that treat the underlying causes of multiple chronic, life-shortening genetic diseases — cystic fibrosis, sickle cell disease and transfusion-dependent beta thalassemia — and continues to advance clinical and research programs in these diseases. Vertex also has a robust clinical pipeline of investigational therapies across a range of modalities in other serious diseases where it has deep insight into causal human biology, including APOL1-mediated kidney disease, acute and neuropathic pain, type 1 diabetes, myotonic dystrophy type 1 and alpha-1 antitrypsin deficiency.
Founded in 1989 in Cambridge, Mass., Vertex's global headquarters is now located in Boston's Innovation District and its international headquarters is in London. Additionally, the company has research and development sites and commercial offices in North America, Europe, Australia, Latin America and the Middle East. Vertex is consistently recognized as one of the industry's top places to work, including 14 consecutive years on Science magazine's Top Employers list and one of Fortune’s 100 Best Companies to Work For. For company updates and to learn more about Vertex's history of innovation, visit
www.vrtx.com
or follow us on Facebook, Twitter/X, LinkedIn, YouTube and Instagram.
The diversity and authenticity of our people is part of what makes Vertex unique, and we recognize that each employee brings diverse perspectives and strengths. By embracing those strengths and celebrating differences, we are fostering an inclusive culture where each of us can bring our authentic selves to work, inspire innovation together, and change people’s lives.
Our vision is clear: to be the place where an authentic, diverse mix of talent want to come, to stay, and do their best work.
#J-18808-Ljbffr
Ensure all your application information is up to date and in order before applying for this opportunity. Digital HCP Marketing Associate Director, US Pain Apply locations Boston, MA time type Full time posted on Posted 3 Days Ago job requisition id REQ-24159
Job Description
Job Description
Vertex is seeking a talented individual to join our US Pain Business Unit to support our journey to bring forth new options for the treatment of pain. The
Digital HCP Marketing Associate Director, US Pain
will own digital non-personal promotion and Healthcare Provider (HCP) activation in an acute care market responsible for creating and executing digital marketing strategies to reach and engage diverse HCP specialties (surgeons, anesthesiologists, internists, NP/PA, pharmacists, nurses, etc.) across multiple settings of care (Hospital, Ambulatory Surgical Center (ASC), Office-Based) in support of the Pain Management disease area, which is preparing for potential commercialization of an investigational novel selective inhibitor of NaV1.8 in acute pain. This role will support the evolution and implementation of our innovative go to market model, supporting the launch with focus on educating and equipping HCPs across acute settings of care to consider effective and innovative non-opioid options for their patients with acute pain. We are seeking a candidate with extensive experience with digital non-personal promotion, demonstrated success leading complex cross-functional and agency workstreams and the ability to drive stakeholder alignment across various levels. The successful candidate will have the ability to thrive in a fast-paced, innovation-focused environment. This role will report to the Director of HCP Marketing for the US Pain Business Unit.
Key Responsibilities
This role is responsible for developing digital HCP engagement programs that support the goals and objectives of the overall brand strategy of the Pain Marketing Team.
Lead HCP branded and unbranded non-personal promotional strategy and plan including selection and execution of media programs.
Collaborate closely with Director of Digital Customer Engagement and product owner team on HCP journey mapping and execution of non-personal promotional media and CRM plans.
Work with information technology, multiple vendors, and agencies to ensure the organization's processes, budget, and platforms are operating effectively to support the commercial business needs.
Translate the brand strategy into an effective launch tactical plan for HCP NPP through creation and execution of measurable programs that engage HCPs across multiple settings of care (Hospital Inpatient, Hospital Outpatient, ASC and Office-Based) with messaging and education that is relevant to their current needs in managing their patient’s acute pain.
Direct and manage agencies of record to create all digital programming materials:
Manage agencies to deliver annual digital plan and execute all tactics on time and within budget.
Drive creation and delivery of digital content and assets for HCP media, social media channels and other digital channels of interest.
Establish promotional campaigns including CRM and automated engagement.
Closely partner with Regulatory/Legal/Medical review committee to obtain approval for effective and compliant HCP marketing materials.
Establish key performance indicators for key materials to measure and ensure effectiveness of their impact and return on investment, working closely with Omnichannel Analytics Lead.
Establishes and maintains a strong team understanding of the external digital landscape (including trends in AI).
Required Education And Experience
Bachelor's degree in relevant discipline.
Typically requires 8+ years of work experience leading the delivery of customer facing digital non-personal promotional programs to promote products and services to external HCP customers, or the equivalent combination of education and experience.
Required Skills
In-depth knowledge of HCP non-personal digital promotional capabilities.
Ability to effectively communicate compelling digital marketing concepts and complex ideas to cross-functional audiences at all levels of the organization.
Experience managing complex internal and external partner relationships involving creative, digital, and media agencies.
Expertise in measurement and analytics of digital programs.
Strong understanding of web content management processes and platforms.
Strategic thinking and strong analytical skills.
Detail orientation and strong organization, prioritization and project management skills, with demonstrated ability to manage multiple tasks.
Demonstrated understanding of the legal, regulatory, and compliance requirements for pre-and post-approval activities.
An entrepreneurial spirit and an ability to develop creative solutions to complex problems.
Aligned with company culture focused on ethics and integrity in all we do.
Comfortable working in a highly collaborative and results-driven environment within a growing business unit where we are concurrently learning & building as we drive towards product launch.
Travel requirements
Ability to travel 20% - include cross-country.
This position is a hybrid position based in Boston.
#LI-KW1
Pay Range:
$0 - $0
Disclosure Statement:
The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.
At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.
Flex Designation:
Remote-Eligible
Flex Eligibility Status:
In this Remote-Eligible role, you can choose to be designated as: 1.
Remote : work remotely five days per week and come into the office on occasion – you’re always welcome on-site;
or select 2.
Hybrid : work remotely up to two days per week;
or select 3.
On-Site : work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.
Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com
Help Us Achieve Our Mission Vertex is a global biotechnology company that invests in scientific innovation to create transformative medicines for people with serious diseases. The company has approved medicines that treat the underlying causes of multiple chronic, life-shortening genetic diseases — cystic fibrosis, sickle cell disease and transfusion-dependent beta thalassemia — and continues to advance clinical and research programs in these diseases. Vertex also has a robust clinical pipeline of investigational therapies across a range of modalities in other serious diseases where it has deep insight into causal human biology, including APOL1-mediated kidney disease, acute and neuropathic pain, type 1 diabetes, myotonic dystrophy type 1 and alpha-1 antitrypsin deficiency.
Founded in 1989 in Cambridge, Mass., Vertex's global headquarters is now located in Boston's Innovation District and its international headquarters is in London. Additionally, the company has research and development sites and commercial offices in North America, Europe, Australia, Latin America and the Middle East. Vertex is consistently recognized as one of the industry's top places to work, including 14 consecutive years on Science magazine's Top Employers list and one of Fortune’s 100 Best Companies to Work For. For company updates and to learn more about Vertex's history of innovation, visit
www.vrtx.com
or follow us on Facebook, Twitter/X, LinkedIn, YouTube and Instagram.
The diversity and authenticity of our people is part of what makes Vertex unique, and we recognize that each employee brings diverse perspectives and strengths. By embracing those strengths and celebrating differences, we are fostering an inclusive culture where each of us can bring our authentic selves to work, inspire innovation together, and change people’s lives.
Our vision is clear: to be the place where an authentic, diverse mix of talent want to come, to stay, and do their best work.
#J-18808-Ljbffr