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Clearwater Analytics

Marketing Director Job at Clearwater Analytics in New York

Clearwater Analytics, New York, NY, United States, 10261


We are looking to hire a Marketing Director to design and lead Clearwater's EMEA Marketing strategy and execution. You will have a proven track record in building up and establishing a brand in EMEA including PR, Digital Channels and Events with a strong bent to growing our business and supporting the company's growth plans.Responsibilities:Enhance our comprehensive marketing strategy to grow the Clearwater brand through lead generation, digital, branding and communications.Analyze brand positioning and consumer insights and translate brand elements into plans and go-to-market strategies.Create and implement effective sales and marketing tools, including management and development of sales collateral, presentations, client success stories and other sales tools to enhance sales team efforts.Support channel growth with partner/channel marketing programs.Collaborate with Product, Product Marketing and Sales to plan and execute new product launches.Effectively and concisely present ideas to executives, employees and stakeholders.Requirements:8+ years related marketing and leadership experience in a high growth, action orientated environment.Deep expertise with leading marketing departments within a B2B, FinTech business.Experience marketing SaaS solutionsProven ability to develop brand and marketing strategies.Experience using multi-channel approach to identify, capture and nurture marketing qualified leads through the sales funnel from pre-pipeline all the way through booking.Strong understanding of digital marketing KPIs, metrics, analytics and reporting methods.Thorough understanding of and experience utilizing marketing automation tools and other technology to support the requirements of the demand generation plan.Proven track record of coordinating successful PR campaigns.Excellent strategic thinking and analytical skills.Bachelor's degree in business administration, marketing, communication or relevant field. MS/MA a plus.