Clearwater Analytics
Marketing Director Job at Clearwater Analytics in New York
Clearwater Analytics, New York, NY, United States, 10292
We are looking to hire a Marketing Director to design and lead Clearwater's EMEA Marketing strategy and execution. You will have a proven track record in building up and establishing a brand in EMEA including PR, Digital Channels and Events with a strong bent to growing our business and supporting the company's growth plans.
Responsibilities:
Requirements:
Responsibilities:
- Enhance our comprehensive marketing strategy to grow the Clearwater brand through lead generation, digital, branding and communications.
- Analyze brand positioning and consumer insights and translate brand elements into plans and go-to-market strategies.
- Create and implement effective sales and marketing tools, including management and development of sales collateral, presentations, client success stories and other sales tools to enhance sales team efforts.
- Support channel growth with partner/channel marketing programs.
- Collaborate with Product, Product Marketing and Sales to plan and execute new product launches.
- Effectively and concisely present ideas to executives, employees and stakeholders.
Requirements:
- 8+ years related marketing and leadership experience in a high growth, action orientated environment.
- Deep expertise with leading marketing departments within a B2B, FinTech business.
- Experience marketing SaaS solutions
- Proven ability to develop brand and marketing strategies.
- Experience using multi-channel approach to identify, capture and nurture marketing qualified leads through the sales funnel from pre-pipeline all the way through booking.
- Strong understanding of digital marketing KPIs, metrics, analytics and reporting methods.
- Thorough understanding of and experience utilizing marketing automation tools and other technology to support the requirements of the demand generation plan.
- Proven track record of coordinating successful PR campaigns.
- Excellent strategic thinking and analytical skills.
- Bachelor's degree in business administration, marketing, communication or relevant field. MS/MA a plus.