Kuraray America , Inc. is hiring: Marketing Manager in Houston

Title: Marketing Manager Location: Houston, TX Who we are: Voted one of the Nation's Best and Brightest Companies to Work for, Kuraray America, Inc. (KAI) is a global leader in specialty chemical, fiber, and resin production. With top-of-the-line research and production facilities and a vast network of supplies from around the world, Kuraray leads the industry in specialty dental, fiber, resin, and elastomer products. Kuraray America is a wholly owned subsidiary of Kuraray Company, Ltd. Based in Tokyo, Japan. Kuraray has operations in 31 countries and employs more than 11,000 employees, including over 800 in the United States. Why Kuraray: Kuraray is building a better tomorrow, today. Our team members are dedicated to expanding our business with committed professionals who share essential values such as integrity, excellence, teamwork, and accountability. As a part of Kuraray America, Inc., our team shares the advantages of working for the leader in specialty chemicals, resins, and fibers. Our international presence and resources allow us to be a world-leading innovator in the industries we service. Yet, despite our size, our people are more than just a number. As a new team member, you can expect to earn responsibility quickly. Our commitment to our people is visible in our comprehensive benefits package. As a Kuraray team member, you will have the opportunity to enjoy competitive salaries and benefits, incentive opportunities, and an excellent work environment. Position Summary: The Marketing Manager is responsible for developing and executing integrated marketing communication strategies to support organizational goals. This includes creating compelling content, managing brand consistency, and overseeing marketing campaigns across multiple channels such as digital, social media, and traditional media. The role also involves planning and executing promotional events, trade shows, and conferences, ensuring messaging aligns with brand identity and objectives. Additionally, the Marketing Manager collaborates with internal teams, stakeholders, and external partners to enhance media relations, optimize digital marketing efforts, and ensure effective internal communication. The position requires strong strategic thinking, content development, and project management skills. Responsibilities : Strategic Planning and Execution Develop and execute integrated marketing communication plans aligned with organizational goals. Analyze market trends and audience insights to create effective campaigns. Collaborate with cross-functional and industry segment teams to ensure messaging consistency. Content Development and Brand Management Create compelling, on-brand content for various marketing channels, including press releases, email campaigns, social media, websites, and presentations. Oversee the development of marketing collateral, such as brochures, white papers, videos, and case studies. Maintain brand consistency across all communication platforms and materials. Develop and implement marketing campaigns targeted at local communities, ensuring alignment with brand values and objectives. Social Media Management: Develop and implement social media strategies to drive promotional campaigns, product launches, and lead generation efforts across key platforms. Oversee the creation and optimization of content, ensuring consistency with brand messaging and alignment with overall marketing objectives. Monitor, analyze, and report on social media performance, adjusting strategies to maximize engagement and ROI. Collaborate with cross-functional teams to ensure social media efforts support broader marketing campaigns and business goals. Media Relations and Public Relations Monitor and report on media coverage to assess campaign effectiveness and media sentiment. Build and nurture relationships with media outlets, journa ists, influencers, and other external stakeholders to enhance the company's visibility. Collaborate with internal teams and media partners on product launches, events, and promotional campaigns. Digital Marketing and Social Media Oversee the development and execution of digital marketing campaigns, including social media, SEO, PPC, and email marketing. Track, analyze, and report on digital campaign performance metrics. Identify opportunities for growth and optimization through emerging platforms and technologies. Internal Communications Collaborate on internal communications regarding