Media Strategist Job at Ken Media in Austin

About Us:
KEN Media LLC was established in 2022 as an independent media agency committed to exceptional results through innovative digital marketing strategies. We’re looking for a talented Media Strategist to join our dynamic team and drive our media planning efforts to new heights, with a focus on maximizing Return on Ad Spend (ROAS) across both digital and offline media channels.

Role Overview:
The Media Strategist will develop and execute comprehensive media strategies that integrate online and offline channels to meet client goals and expectations. The ideal candidate will have experience managing day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies.

Key Responsibilities:

1. Omnichannel Media Strategy Development:

• Work with the media team to develop and implement integrated media plans encompassing digital and traditional offline media to achieve clients’ marketing objectives.
• Broad knowledge of syndicated tools like MRI/Simmons or GWI, comScore, eMarketer, audience and competitive analysis to support media recommendations.
• Utilize our digital reporting dashboard to plan and optimize, in conjunction with offline media channels to create cohesive and effective media plans.

Campaign Management:

• Oversee the execution of omnichannel media campaigns, including budgeting, planning, and monitoring performance across online and offline platforms.
• Collaborate with creative and content teams to ensure alignment between media strategy and campaign assets across all channels.
• Manage day-to-day operations of Meta ad campaigns, including optimization strategies, audience targeting, and ad placements, while also coordinating offline media placements and logistics.

Performance Analysis:

• Monitor and analyze campaign performance metrics across digital and offline channels to evaluate effectiveness and identify optimization opportunities.
• Prepare and present detailed performance reports, including insights and recommendations for continuous improvement and integrated strategy adjustments.
• Utilize A/B testing, attribution modeling, and other analytical methods to refine strategies and enhance ROAS.

Client Relationship Management:

• Serve as the primary point of contact for clients regarding both digital and offline media planning and strategy.
• Provide strategic recommendations and insights to clients based on campaign performance and industry trends across all media channels.
• Build and maintain strong relationships with clients, understanding their needs and ensuring satisfaction with both online and offline media strategies.

Team Leadership and Collaboration:

• Mentor and support junior media planners and team members, fostering a collaborative and high-performing work environment.
• Work closely with cross-functional teams, including marketing, analytics, and creative, to drive integrated campaign success across digital and offline channels.

Requirements

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 3+ years experience as a media planner or similar role.
• Demonstrated expertise in managing and optimizing ROAS for both digital and offline advertising campaigns.
• Proficiency in Meta Ads Manager, Facebook Business Suite, and other relevant digital media tools, as well as experience with offline media planning and buying.
• Strong analytical skills with the ability to interpret data and derive actionable insights across multiple media channels.
• Excellent communication and presentation skills, with the ability to convey complex information clearly to clients and internal teams.
• Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Benefits

• Medical, Dental, and Vision insurance
• 401K + match
• Hybrid working environment (Mondays and most Fridays remote)
• Holidays and unlimited paid vacation
• Pet-Friendly Office