Social Media Manager & Creative Content Producer

The University of Southern Maine invites applications for our new Social Media Manager & Creative Content Producer. With the recent completion of the McGoldrick Center for Career and Student Success, and the upcoming Center for the Arts, it’s an exciting time to be a part of USM’s campus transformation and a community that truly believes in its service promise to be Student Focused Every Day! The Office of Marketing and Brand Management (https://usm.maine.edu/office-of-marketing-and-brand-management/) is currently building a team with a focus on digitalization, storytelling, branding, and data-driven approaches to marketing strategy. We seek a creative thinker and storyteller that is passionate about the idea of working with our students and our USM greater community to help build our brand across social media channels in new and engaging ways! Reporting to the Senior Director of Marketing, Enrollment Communication and Brand Strategy, the Social Media Manager & Creative Content Producer (https://drive.google.com/file/d/1FDzT70nbI9z4WawB3ZGP28gN_t8BSREe/view?usp=sharing) will drive our real-time storytelling efforts across several main USM social media accounts such as Instagram (https://www.instagram.com/usouthernmaine/) and Facebook (https://www.facebook.com/USouthernMaine) , as well as strategically expand USM onto new storytelling platforms. You are a confident and creative content creator, but are also able to inspire and train the abilities in others – with skills in shaping engaging content in various formats from text, to photos, to short video formats. You will be an active member of the USM community, with visibility and a network across all of our campuses. You will drive social media calendars and track events happening across campuses. And you will build and manage a student media team that will broaden your reach in organic storytelling. Pay and Benefits: This is a full-time position with a starting annual salary up to $63,000. The University of Southern Maine provides highly competitive benefits that include generous paid time off (13 paid holidays plus earned vacation and sick time); health, dental and vision insurance; life insurance; short- and long-term disability insurance; a tuition waiver program for employees and tuition discounts for spouses and eligible dependents; a 403(b)-retirement plan with 10% employer contribution; and more. To learn more, please review the Benefits Information Summary. Location: This position will be based primarily on the Portland campus with occasional work on our Gorham and Lewiston campuses as needed. Potential to work remotely one day per week may be considered after the probationary period. Required Qualifications: Bachelor’s degree in media production, marketing, or communications or equivalent combination of education and experience (portfolio required). At least three (3) years of social media management or multimedia production experience (specific to social media). Native user of key social media channels – with experience in Instagram, Facebook, and TikTok. Snapchat, Threads, and other social media platform user experience is a plus. Experience using Adobe Creative Suite. Confident shooting and editing high quality content using a phone. (DSLRs will also be available for use but this position will often be posting in real-time so should be confident shooting content with a phone and editing using in-phone tools.) Alum of USM is a plus, but not required. Knowledge, Skills, and Abilities: You are a people person and a natural networker, as a content creator you will need to inspire the USM community to want to share their stories and know where to find them. You are a collaborator as you will work in partnership with our Senior Multimedia Producer - building their work into your social media grids, as well as your student team. You will recruit, train, mentor, and send students out on assignment. You are creative and innovative visual storyteller with a strong aesthetic sensibility that can create within a brand standard – knowing when to lean into sophisticated and academic vs playful and fun across the goals and style of our various Social Media channels. You are a social media native, geeking out to the possibilities each channel can provide as a storytelling venue for USM and how to create or drive content unique to that channel and it’s goals/audience, as well as how to network out content across other venues, through collaborations, etc. You love a good brainstorm – keeping an eye out for good ideas and bringing innovation and collaboration to the room. You are organized and can balance multiple tasks at the same time, and can make decisions in a fast-paced environment with evolving priorities, working across multiple projects and deadlines. You are a good communicator in writing as a task management system will be key to the team’s collaborations and driving student content. You enjoy the evolution of design based on stakeholder and team feedback - taking edits and feedback constructively and with good-will. You can constructively give helpful and clear feedback, inspiration, and training/help to those working within the university social media channels not owned by the Marketing Department. Ability to learn-on-the go and be self-taught, take initiative, and work autonomously while working in a strong team environment. You are passionate about working with students and being an active member of a university community and campus – we are Student Focused Every Day and are committed to upholding our values of Respect & Care, Integrity, Equity, and Responsiveness. The University of Southern Maine is a vibrant academic community located in the greater Portland, Maine area, including campuses in Portland, Gorham, Lewiston, and online. USM is part of the University of Maine System and offers a comprehensive array of undergraduate and graduate programs, emphasizing hands-on learning, community engagement, and interdisciplinary collaboration. With a highly engaged student-centered learning environment, USM is a steward of higher education, helping drive the economic, cultural, and civic life in the communities where our campuses are located and beyond. USM is committed to providing expanded access to high-quality education that elevates economic opportunity and contributes significantly to the vitality of a diverse society. To learn more about USM, visit About Our University. The University of Southern Maine embraces an inclusive campus community that values the expression of differences in ways that promote excellence in teaching, learning, personal development, and institutional success. The Office of Equity, Inclusion and Community Impact supports USM's DEIA- and Community Impact-focused departments, committees, groups, projects, training, and events. USM encourages women, veterans, individuals with disabilities, and people from diverse racial, ethnic, and cultural backgrounds to apply. We are dedicated to our Service Promise, Student Focused Every Day, and seek a team member who embraces this commitment and upholds our core values of Respect & Care, Integrity, Equity, and Responsiveness. To apply, select ‘Apply Now’ button at the bottom of this page or at USM Careers (http://usm.careers.maine.edu/) and submit the following materials: Cover Letter Resume/Curriculum Vitae Creative Portfolio Finalist candidates will be asked to provide a list of the names and contact information for references. We will begin reviewing candidate packages immediately. All materials must be submitted by January 26, 2025. Appropriate background screening will be conducted for the successful candidate. At this time, the University of Southern Maine is unable to consider applicants who require Visa sponsorship support. Clery Act: The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, such as the University, prepare, publish, and distribute an Annual Security Report (ASR), and provide notice of the availability of the ASR to all prospective employees. This report consists of two basic parts: disclosure of the University’s crime statistics for the past three calendar years; and disclosures regarding the University’s current campus security policies. View the University’s Annual Security Report (PDF). If you wish to have a paper copy of the ASR or need to have a copy of the ASR in an accessible format, the University will provide such a copy upon request. Please email (usmdeanofstudents@maine.edu) or call 207.780.4035. EEO Statement: In complying with the letter and spirit of applicable laws and pursuing its own goals of diversity, the University of Maine System does not discriminate on the grounds of race, color, religion, sex, sexual orientation, transgender status, gender, gender identity or expression, ethnicity, national origin, citizenship status, familial status, ancestry, age, disability physical or mental, genetic information, or veterans or military status in employment, education, and all other programs and activities. The University provides reasonable accommodations to qualified individuals with disabilities upon request. The following person has been designated to handle inquiries regarding nondiscrimination policies: Director of Equal Opportunity, 5713 Chadbourne Hall, Room 412, University of Maine, Orono, ME 04469-5713, 207.581.1226, TTY 711 (Maine Relay System).