Content Marketing Specialist - U.S. Federal Government Job at hp in Wheat Ridge

Content Summary: Content Marketing Specialist - U.S. Federal Government at Wheat Ridge, for hp

Content Marketing Specialist - U.S. Federal Government

Job Summary

We are seeking a skilled Content Specialist to join our Public Sector Marketing team, focused on creating and executing content strategies specifically for federal government customers and initiatives. In this role, you will be responsible for developing high-quality and engaging content (written, digital, video) that resonates with government decision makers and influencers.

Our Content Specialist will help define and execute the customer journey, develop content that engages and connects with our target federal customers. This role requires exceptional organizational ability, creativity, writing and editing experience and passion for Account Based Marketing (ABM), B2B marketing and the customer journey. Ideal candidates will thrive in a fast-paced, dynamic environment and bring proven experience in cross-functional collaboration and creative strategy.

Being up to date on HP’s product/solution offerings, sales process and cross-departmental knowledge is critical to providing an exceptional customer experience. The Content Specialist is a key member of the integrated marketing team and is crucial to establishing a seamless customer journey that allows a clear path to further discovery and purchase.

For this role, you will be both a creative thinker and a master of message optimization. You should be familiar with various marketing techniques across all marketing channels. Your goal will be to develop the most compelling ABM campaign content to position HP as the top technology partner for the U.S. Government.

Responsibilities

• Collaborates with marketing, sales, SMEs and insights teams to fully understand HP’s value proposition to ensure content resonates with our target audiences.
• Works with other creators of content within HP to adapt and personalize collateral (where appropriate) for federal audiences.
• Maintains methods to track all content, including live content, refresh schedules, and content in production.
• Creates clear, concise, and impactful messaging and content for federal government marketing campaigns, including website copy/design, white papers, ebooks, guides, brochures, blogs, media/social posts, newsletters, and event messaging.
• Ensures the appropriate imagery is developed and used for different federal audiences (i.e., defense and civilian agencies).
• Develops content strategies tailored to the specific needs of federal customers, ensuring content aligns with their needs and speaks in their voice.
• Oversees the creation of multimedia, multichannel content (e.g., written, digital, videos) to increase audience engagement across the buyer’s journey. Ensures content is optimized for each channel.
• Uses analytics and data to track content performance and report on key metrics, such as engagement, reach, and conversion. Adjust content strategies based on performance.
• Works closely with sales stakeholders and marketing team members to ensure content meets HP business and campaign goals.
• Manages multiple content projects simultaneously, ensuring deadlines and budgets are met, and all content is delivered on time and within scope.
• Oversees, reviews, guides, and edits work conducted by agencies and 3rd parties to ensure all requirements are met.
• Coordinates with other departments, such as legal, privacy, and corporate marketing, to ensure content is on-brand, compliant, and aligned with overall marketing strategies.

Education & Experience Recommended

• Four-year or Graduate Degree in Marketing, Communications, Public Relations, Journalism, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in Commercial, B2B marketing, communications, or a related field.

Knowledge & Skills

• Communication Strategies
• Content Creation
• Content Development/Creation
• Writing & Editorial Skills
• Content Strategy & Optimization
• Internal Communications
• Journalism
• Key Performance Indicators (KPIs)
• Analytics & Performance Measurement
• Marketing
• Marketing Communications
• Content Distribution & Media/Social
• Customer Communications
• Project & Vendor Management
• Collaboration & Leadership
• Social Media
• Strategic Communication
• Thought Leadership
• Strategic Thinking and Planning
• Buyer Personas & Value Propositions
• Buyer Journeys
• Technology & Tools

Cross-Org Skills

• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
• Virtual Team Leadership

Impact & Scope

• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity

• Manages and leads multiple, complex projects independently and simultaneously, requiring minimal direct supervision or detailed instructions.
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer

This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

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