Associate Director, Audience Generation Partner Success, Adult Learner Recruitme

Associate Director, Audience Generation Partner Success, Adult Learner Recruitment

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement.

The Role in Brief:

The Associate Director is responsible for developing and maintaining relationships with colleges, universities, and other institutions that are active members of EAB/Adult Learner Recruitment Audience Generation with the goals of adopting the lead/inquiry generation strategies, providing service-based value delivery, and securing the renewal of partnership contracts. In addition to supporting partners directly, the Associate Director will play a critical role in crafting strategy on how to best serve this constituency and support our relationships with the larger executive team.

This position will be based in Richmond, VA or Washington, D.C.

Primary Responsibilities:

Commercial Responsibilities

1. Foster relationships with key decision makers and main points of contact at partner institutions and proactively manage these relationships throughout the year to maximize the value of EAB Adult Learner audience generation.
2. Determine the service plan which will drive the greatest value and greatest likelihood of renewal for each partner organization.
3. Create and manage renewal and upgrade contracting process, from proposal creation to partner execution, while maintaining EAB contract standards.
4. Participate in regular revenue tracking meetings with manager and senior leadership to communicate growth opportunities, renewal risks, and cohort trends.
5. Synthesize and communicate partner challenges, interests, and ‘hot topics’ to manager and broader team on regular basis.
6. Understand partner goals and tee up sales leads for other relevant EAB product offerings.

Service Delivery Responsibilities

1. Map Adult Learner Audience Generation strategies to existing EAB offerings and services to support major partner goals and initiatives.
2. Communicate progress, outcomes, partnership vision, and strategic recommendations to partners regularly.
3. Manage inbound service requests and turn them into partner improvement opportunities.
4. Oversee and execute partner onboarding process starting with sales hand-off.

Technical Support Responsibilities

1. Develop presentation and report deliverables for both internal and external customers.
2. Participate in user acceptance testing related to resolved defects and new functionality.

Basic Qualifications:

1. Must possess a minimum of 5 years’ experience, including experience with responsibilities for sales, account management, and/or relationship management.
2. Excellent communication (written, oral, interpersonal), presentation skills, and relationship building skills with senior executives.
3. Willingness to travel up to 15%.

Ideal Qualifications:

1. 2+ years documented sales performance at or above quota for renewal/new business.
2. Experience in developing and/or executing lead acquisition and/or list generation strategies.

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience.

Compensation:

The anticipated starting salary (base) range for this role is $74,500 – 84,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.