Associate Director, Audience Generation Partner Success, Adult Learner Recruitme

Associate Director, Audience Generation Partner Success, Adult Learner Recruitment

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement.

The Associate Director is responsible for developing and maintaining relationships with colleges, universities, and other institutions that are active members of EAB/Adult Learner Recruitment Audience Generation with the goals of adopting lead/inquiry generation strategies, providing service-based value delivery, and securing the renewal of partnership contracts. In addition to supporting partners directly, the Associate Director will play a critical role in crafting strategy on how to best serve this constituency and support our relationships with the larger executive team.

This position will be based in Richmond, VA or Washington, D.C.

Primary Responsibilities:

Commercial Responsibilities

• Foster relationships with key decision makers and main points of contact at partner institutions and proactively manage these relationships throughout the year.
• Determine the service plan which will drive the greatest value and likelihood of renewal for each partner organization.
• Create and manage renewal and upgrade contracting process, from proposal creation to partner execution.
• Develop an understanding of budgeting and contract approval processes at partner institutions.
• Participate in regular revenue tracking meetings with manager and senior leadership.
• Synthesize and communicate partner challenges, interests, and ‘hot topics’ to manager and broader team.
• Serve as a voice of the market for the EAB Adult Learner Audience Generation team.
• Understand partner goals and tee up sales leads for other relevant EAB product offerings.

Service Delivery Responsibilities

• Map Adult Learner Audience Generation strategies to existing EAB offerings and services.
• Communicate progress, outcomes, partnership vision, and strategic recommendations to partners regularly.
• Understand technology utilization data patterns and leverage this data to inform service strategy.
• Manage inbound service requests and turn them into partner improvement opportunities.
• Communicate key service offerings and deliverables in an organized manner.
• Oversee and execute partner onboarding process.
• Provide input on business strategy and department-wide initiatives.
• Travel to partner institutions as required.
• Maintain Salesforce data integrity and compliance.

Technical Support Responsibilities

• Develop presentation and report deliverables for both internal and external customers.
• Track status of specific support tasks and projects using Salesforce platform.
• Participate in user acceptance testing related to resolved defects and new functionality.
• Recommend initiatives geared toward support process improvement.

Basic Qualifications:

• Minimum of 5 years’ experience in sales, account management, or relationship management.
• Excellent communication, presentation skills, and relationship building skills.
• Proven ability to meet goals and deadlines.
• Willingness to travel up to 15%.
• Valid U.S. driver’s license.

Ideal Qualifications:

• 2+ years documented sales performance at or above quota for renewal/new business.
• Experience in developing lead acquisition and/or list generation strategies.
• Proven negotiation skills.
• Motivation to succeed in a fast-paced environment.
• Passion for helping students and colleges.
• Commitment to valuing diversity and contributing to an equitable working environment.

Compensation:

The anticipated starting salary range for this role is $74,500 – 84,000 per year. Actual salary may vary based on experience, skills, and location. This hire will additionally be eligible for discretionary bonus or incentive compensation.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need.