Unilever Brazil is hiring: Ice Cream US Associate Communication Manager, Ben & J
Unilever Brazil, Burlington, VT, United States, 05405
Job Title: Associate Communications Manager
Location: South Burlington, VT
Terms & Conditions: Full Time
If you want to work for a global, leading Ice Cream player with €7.9bn Turn Over in 2023, come join Unilever Ice Cream! The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brand equities: 5 of top 10 selling brands including Wall’s, Magnum, and Ben & Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.
Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As an Ice Cream company, we are committed to developing and nurturing talent as we build our diverse and inclusive culture. You will have ample options for career growth and exploration, allowing you to explore roles and opportunities across the new organization. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company.
About Ben & Jerry’s
Ben & Jerry’s Homemade Inc., founded in 1978 in Burlington, Vermont, by childhood friends Ben Cohen and Jerry Greenfield, is a wholly owned subsidiary of Unilever since 2000. With an independent Board of Directors, Ben & Jerry’s advances its social mission while maintaining brand integrity. As one of Unilever’s iconic brands, with annual turnover exceeding €1 Billion, Ben & Jerry’s aims to double its business and expand its global impact.
JOB PURPOSE & KEY RESPONSIBILITIES:
Communications
Partner with and support the Integrated Marketing team to develop communication strategies for our product mission, including key messaging, communications hierarchy, and proactive and reactive plans that drive fan love for our products.
Partner with and support the Activism and Integrated Marketing teams to develop communications strategies to drive impact on the social movements Ben & Jerry’s supports.
Support national company events as necessary in the field working with internal teams and agencies to bring Ben & Jerry’s experiential to fans.
Build relationships with internal and external audiences including media, franchisees, key partners, and necessary internal and external contacts.
PR/Earned Media
Manage, plan, and oversee PR execution of multi-faceted programs primarily focused in the US, including new ice cream and Non-Dairy innovations, dough chunks, and other product launches.
Support the dynamic and evolving integrated marketing activities and social media events model by combining traditional PR with content marketing and social media.
Manage press relations including preparation of news releases and feature articles, as well as coordination of interviews with content area experts.
Develop story ideas for new initiatives and new product lines that support the B&J’s brand.
Brainstorm and execute grassroots and guerilla quick turn opportunities.
Manage PR Department annual operational budget and serve as department liaison with Finance Department to track budget.
Manage PR agencies and other external agencies, where appropriate.
Support Retail Operations to create and set PR goals specifically to enhance local and regional franchise public relations.
Work cross-functionally and globally to create repeatable models that are scalable.
Create ways of working for public relations/communications to better support integrated marketing.
Influencer
Lead and manage the development of Ben & Jerry’s US influencer engagement strategy.
Develop and maintain relationships with US influencers relevant to B&J brand.
Lead and manage media/influencer/content creator visits to Vermont.
Work with the US Digital Marketing Manager to manage content creator partnerships.
WHAT YOU NEED TO SUCCEED:
EXPERIENCES & QUALIFICATIONS:
BA or BS degree in a related field.
Experience in the comms function of a global business is beneficial.
Ability to build excellent relationships within the media is essential.
5+ years of Manager level experience in communications and/or public relations.
Experience working on external communications within an advocacy and/or political campaign is a plus.
High level organizational and time management skills required.
Ability to influence earned media to shape stories and/or release key campaign messages.
A team player attitude with strong influencing skills.
A passion for pushing boundaries within public relations work.
Solid knowledge of social media platforms.
Strong public speaking abilities.
Established proficiency in creating collaborative stakeholder alignment.
Must be flexible in high stress situations and able to effectively troubleshoot.
Ability to energetically represent our brand.
Must be able to work independently to accomplish multiple tasks.
LEADERSHIP: Passions for High Performance & Personal Mastery
Pay: The pay range for this position is $83,200 to $124,700.
Bonus: This position is bonus eligible.
Long-Term Incentive (LTI): This position is LTI eligible.
Benefits: Unilever employees are eligible to participate in our benefits plan.
Unilever is committed to diversity and inclusion to drive our business results and create a better future for our diverse employees.
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