Netgain Solutions is hiring: Content Marketing Manager in Englewood

Netgain is seeking a talented and experienced Content Marketing Manager to drive our content strategy and enhance our brand presence in the B2B accounting software space. The ideal candidate is a strategic thinker, creative storyteller, and a strong writer and editor, using content to drive brand awareness, engagement, and revenue growth.

Responsibilities

1. Develop and execute a comprehensive content strategy that is aligned with overall marketing and business objectives
2. Identify target audience personas and tailor content to their needs, pain points, and preferences
3. Stay abreast of industry trends to ensure content is relevant and competitive
4. Submit Netgain for company awards, speaking engagements, and bylines to improve brand recognition
5. Manage third-party review sites
6. Produce high-quality, engaging, and educational content across various formats, including blog posts, white papers, eBooks, videos, webinars, and infographics
7. Collaborate with internal teams, subject matter experts, and external partners to gather insights and create compelling content
8. Optimize content for SEO to increase organic visibility and drive traffic, managing SEO agency to achieve goals
9. Build email programs that nurture prospects and improve the velocity of the sales cycle and win rates
10. Write webpages and landing pages to improve engagement and website conversion
11. Develop a distribution plan to maximize the reach and impact of content through various channels, working closely with marketing team members
12. Utilize paid promotion strategies to amplify content to target audience
13. Monitor and analyze content performance and adjust strategies accordingly
14. Ensure consistency of brand voice and messaging across all content channels
15. Collaborate with marketing team to align content with broader branding and messaging initiatives
16. Uphold and enhance Netgain’s reputation as a thought leader in the B2B accounting software space
17. Create content that supports lead generation and conversion goals
18. Develop content for landing pages, email campaigns, and other lead nurture initiatives
19. Measure and optimize content performance in the context of the sales funnel
20. Collaborate with product, sales, and customer success teams to align content with their specific needs and goals
21. Provide content support for product launches, events, and other key initiatives
22. Act as a liaison between marketing and other departments to ensure consistency in messaging

Qualifications

1. 3+ years of proven experience as a content marketing manager in B2B SaaS or tech industry
2. Strong understanding of content marketing principles, SEO, and lead generation
3. Excellent written and verbal communication skills, with a keen eye for detail and storytelling
4. Ability to manage multiple projects and deadlines in a fast-paced startup environment
5. Bachelor’s degree in marketing, communications, journalism, English or related field
6. Portfolio of successful content marketing campaigns and projects

Company information

Netgain apps help accountants simplify and automate processes, from lease compliance to advanced fixed assets and loan management. We’re ex-big four accountants with deep expertise in lease accounting and NetSuite. We know what keeps you up at night — and what motivates you to get up every day. Our job is to help you do your job smarter, better and more efficiently. We love dissecting the complex to make it simple and constructing ways to operationalize accounting. At our core, we are accountants focused on simplifying, standardizing, and automating solutions with a focus on controls and auditability. With integrity, we’re fully committed to providing ongoing support, ensuring we meet your needs and deliver the value you expect and deserve.