Senior Content Marketer Job at Purple Dot in Charlotte

Your location: London (UK), New York City (NY, USA) or Charlotte (NC, USA)

At Purple Dot, our vision for e-commerce is simple: Everything that gets made, gets sold.

For decades, brands have waited for stock to arrive at the warehouse to sell it online. But this waiting isn’t going well: Nearly 1 in 4 products produced is never sold. Despite efforts across the industry to increase sell-through once stock arrives, e-commerce requires a radical rebuild to create long-term business sustainability as well as for our planet. This is a $732 billion opportunity.

That’s why at Purple Dot, we believe the next 10 years of e-commerce innovation will happen before stock arrives at the warehouse. We see a world where some, or even most, stock is sold before it arrives, constantly reducing inventory risk and waste. Whether it’s 1 day, 1 week, 1 month, or 1 year away, Purple Dot helps brands sell more and store less by selling earlier.

Our pre-commerce solution is proudly trusted by hundreds of brands across every industry including Mattel, McLaren, and New Era, processing millions of dollars per month in transactions.

As the first marketing team member at Purple Dot, you’ll work closely with the founders and commercial team to own Purple Dot’s story and content in a way that drives awareness, creates demand and builds trust with our customers. You’ll have deep accountability for all externally facing touchpoints for Purple Dot.

You’ll be directly responsible for creating engaging, actionable content across multiple formats and channels that increases inbound leads and supports close rates for the commercial team. This includes crafting a consistent and compelling brand voice that communicates our value proposition to customers and positions Purple Dot as the leader in the pre-commerce space.

To be successful in this role

1. 5+ years of experience in content marketing, ideally for a B2B2C, Payments, or eCommerce enablement product.
2. Strong copywriting and storyteller capabilities, with a portfolio that you are proud of and shows versatility across different types of content.
3. A data-driven approach to measure the success and adaptations of your work.
4. Proficiency in SEO and SEM basics and how to write content that supports performance in these channels.
5. High attention to detail and ability to work autonomously with confidence.
6. Curiosity and eagerness to learn and try new things.
7. Excitement for Purple Dot’s mission (Everything that gets made gets sold) and desire to play a pivotal role in helping a Series A start-up grow.

What you’ll do

1. Create the Content Strategy: Build and execute a content strategy to reach, inspire, and convert our customers.
2. Write Compelling Content: Write and maintain content for getpurpledot.com, blogs, case studies, social posts, email campaigns, thought leadership pieces, and other materials that define and drive Purple Dot’s story and value proposition.
3. Manage Design and Paid Agencies: Manage and lead external agencies to develop visual content that supports your content plan as well as execute paid marketing campaigns to drive qualified leads.
4. Establish Top of Mind: Apply SEO best practices to improve content rankings and drive organic traffic.
5. Know Your Numbers: Analyze performance data to refine your plan, experiment with new content formats, and manage your budget in ROI positive ways.
6. Collaborate cross-functionally: Work closely with our co-founders, commercial, and prod-eng teams to become our external voice for Purple Dot through marketing channels.

To Apply

Join Purple Dot and be a part of a team that is reshaping the future of retail. If you have a passion for driving client success and want to make a meaningful impact, we’d love to hear from you!

Salary range: $90,000-115,000 base + equity + benefits

The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.

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